First of the three directory assistance-patents (pay-per-call) - Methods and systems for enhanced directory assistance using wireless messaging protocols - US 7715857 B2
Directory assistance provides telephone number look up services to callers based on the business or caller name as listed in a telephone directory. In the prior art, directory assistance provides a value-added service to telephone users and an expense that must be charged back to telephone callers or absorbed by telephone carriers. In enhanced directory assistance (EDA) services as described in the disclosure, EDA is further developed to deliver a keyword targeted advertising service to telephone listing owners and advertisers. The present invention provides a method and system to extend EDA services to the wireless messaging systems used by telecommunications operators. The invention further discloses methods to support both one-way and two-way communications on these devices, as well as systems to support the distributed EDA Transaction business model.
Two last announcements
12. Nov. 2013 FPAY Fee payment
Year of fee payment: 4
8. Mai 2015 AS Assignment
Owner name: LOCAL CORPORATION, CALIFORNIA
Free format text: RELEASE BY SECURED PARTY;ASSIGNOR:SQUARE 1 BANK;REEL/FRAME:035600/0603
Effective date: 20150506
Source: Google (“patent 7715857” eingweben)
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Local Corporation Granted U.S. Pay-Per-Call Patent
Patent Can Help Company Monetize Multi-Billion Dollar Mobile Advertising Market
“Issued on Nov. 6, 2012, the patent describes an Enhanced Directory Assistance (EDA) method and/or system whereby pay-per-call advertiser listings are provided to consumers in response to directory assistance inquiries. The company believes that the patent may cover numerous pay-per-call EDA inquiry methods, such as text and the latest voice command search integrations offered on many of today’s smartphones, as well as traditional voice-based EDA inquiries.
"Borrell Associates estimates that approximately 5 billion Enhanced Directory Assistance (EDA) inquiries from mobile devices will be made in 2012, along with 1 billion more from landlines. EDA is gradually transitioning into an advertiser-pays model, with pay-per-call representing the advertising vehicle," said Heath Clarke, Local Corporation chairman and chief executive officer. “We believe this patent may represent a core intellectual property component of the emerging pay-per-call mobile ad industry because it contemplates the provision of pay-per-call ad listings in response to EDA searches. We’re pleased that this patent validates the considerable time we have spent developing our intellectual property in the area of performance advertising, including EDA.”
The patent also provides a method and/or system for dynamically ordering pay-per-call directory listing results and tracking subsequent telephone referrals. EDA pay-per-call ad revenue is intended to provide additional revenue for carriers. The patent is a continuation of a patent previously issued to the company.
www.reuters.com/article/2012/11/27/...0+27-Nov-2012+BW20121127