Diapers.com Accelerates Shopping Engine Program with the Help of Channel Intelligence
Baby supplies retailer turns to CI's SellCast® Solutions for improved product data optimization, reporting and shopping engine management tools
Orlando, Fla. – (August 12, 2009) – Channel Intelligence, Inc. (CI), the leader of performance-based marketing solutions for manufacturers and retailers, announced today that Diapers.com has selected its SellCast® Solutions to manage the company's shopping engine program. Diapers.com has been live with CI's Sellcast® Solutions since early July 2009 and has achieved positive results thus far. Over the past 30 days Diapers.com has enjoyed an average conversion rate of about four percent and a return of over six dollars for every dollar spent to advertise its products on shopping engines.
Diapers.com began advertising on shopping engines in 2007 and soon realized that this channel was an excellent way to drive traffic and increase web sales. Over time Diapers.com outgrew its initial service provider and began to investigate more robust offerings. The company wanted better optimization of its data feeds, better reporting and most importantly, better management tools that would enable them to easily manipulate data feeds on-the-fly. Having been a part of CI's Ad Network where the company received leads direct from manufacturers, Diapers.com decided to compare CI's SellCast® offerings, specifically the soon-to-be-released Self Management Portal for shopping engines, against other self-service options. Diapers.com selected CI.
"CI has a great reputation in the industry and we felt confident that they could help us take our shopping engine program to the next level," states Matthew Lindenberg, Assistant Director of Marketing for Diapers.com. "As an added bonus we are one of the few retailers CI selected to use their BETA Self Management Portal. CI's new self-management tool gives us the ability to take a hands-on approach to our shopping engine program. We like to live in the numbers, and with CI's offering we can make changes to business rules ourselves or work with client support. Having that freedom is perfect for us."
SellCast® Solutions help retailers derive greater profitability from online marketing programs such as shopping engines and online marketplaces. There are two programs for retailers to choose from, Managed Services, which provides a complete outsourced option for enterprise retailers with limited internal resources, and Advisory Services, which provides help and guidance to retailers who wish to manage the program themselves. CI has enhanced Advisory Services with the pending September release of the Self Management Portal, currently in BETA, which will give retailers the ability to directly manipulate and customize data feeds on demand. For information about SellCast visit: www.channelintelligence.com/sellcast/index.html
About Diapers.com
Founded in Montclair, New Jersey, by Marc Lore and Vinit Bharara, Diapers.com is the largest online specialist offering baby care necessities in the United States. With the mission to offer the lowest prices moms (and dads!) will find online, along with the convenience of free 1-2 day shipping and the best customer service around, Diapers.com has spurred a major 'change' in the way parents buy diapers. Diapers.com carries everything from everyday essential brands like Pampers, Huggies, Similac, Enfamil, and Earth's Best to gear and nursery products from brands like Britax, Graco, DaVinci, Peg Perego, Maclaren and much more. Learn more at www.diapers.com.
About Channel Intelligence, Inc. (CI):
CI is a performance marketing services company focused on helping retailers, manufacturers and other advertisers make their products and services easier for consumers to find and buy on the Internet and in local retail stores. The CI product database is capable of storing, managing, optimizing and analyzing hundreds of millions of products every day. This database powers product data for leading manufacturers and retailers in Computing, Home Improvement, Appliances, Consumer Electronics, Toys and other Consumer Product industries such as Apparel, Cosmetics and Jewelry. CI offers innovative suites of services for hundreds of the world's best known manufacturers, retailers and publishers and provides distribution of product data to over 50 destination websites, including the proprietary CI Ad Network. Cultivating partnerships with some of the best solution providers in the eCommerce arena, CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and Aweida Capital Management. CI was founded in 1999 by CEO Robert Wight and EVP Alan Fulmer and is headquartered in Orlando, Fla., with offices in Geneva, Switzerland and London, England. Learn more at www.channelintelligence.com.
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