QSoft Consulting and GoConnect Australia launch the world’s first international gay and
lesbian friendly online business directory.
In the latest expansion of the Gaydar brand, QSoft Consulting, Europe’s leading gay media owner, is
launching GaydarDirect, the world’s first gay and lesbian friendly online business directory.
A joint initiative between QSoft Consulting and the internet and mobile media company, GoConnect
Australia, GaydarDirect will enable the 3.5 million unique users of Gaydar across the world to search for
gay-friendly products and services in the one place.
GaydarDirect will be first launched in Australia next week on |www.gaydardirect.com.au and will roll out
internationally over the coming weeks.
GaydarDirect will also be extended to the mobile environment, via GoConnect’s unique proprietary
technology, Direct Assist.
GaydarDirect is the latest in a series of successful commercial deals between QSoft Consulting and
GoConnect in the online directory and search environment.
Gary Frisch, Chairman of QSoft Consulting, said: “To date, there has been no extensive directory service to
cater for the needs of the gay and lesbian community. We are always seeking new ways to enhance the
services we offer our members as our network of sites serve over 300 million impressions a month. The
launch of GaydarDirect offers them a brand new service which is fresh, relevant and useful.”
Anthony Voglis, Senior General Manager at GoConnect, added: ‘Online search and directory business are
experiencing phenomenal growth, both in terms of usage and revenue generation. Internet advertising
revenues in the US totaled over US $12.5 billion for the full year of 2005, a 30% increase from 2004, search
revenue accounted for 41% of the full year 2005 revenue. By comparison, online advertising revenue in
Australia for 2006 is expected to reach A$1 billion, of which 33% is expected to be accounted for by search
revenue.”
GoConnect Australia has significant experience in online search and database capabilities. The company’s
research and development team has developed extensive expertise in the online and mobile search
environment. GoConnect already offers a mobile directory search service branded as “Direct Assist”,
|www.directassist.com.au ‘ with the proprietary technology developed by the company’s research and
development team.
Ends
For further information on Gaydar: Susann Jerry or Sheelagh Doyle, The Media Foundry, 0207 612
1158/1159 email |susannjerry@themediafoundry.com, sheelaghdoyle@themediafoundry.com
For more information on GoConnect Australia please contact Anthony Voglis,
Senior General Manager of GoConnect Australia on Ph. (03) 9993 7000 or via
email |media@goconnect.com.au
Background Information
About QSoft Consulting
QSoft Consulting Ltd. is a gay owned and operated specialist IT company which is at the forefront of the
development of interactive services for the gay and lesbian community.
Our stable of products includes gaydar.co.uk (and associated URLs), GaydarRadio, gaydargirls.com,
gaydartravel.com and rainbownetwork.com. In the UK, the Gaydar brands account for more than 85 per
cent of gay and lesbian traffic on the internet (source: Hitwise). GaydarRadio has more than two million
listeners a month (source: RAJAR/ABCE) and 3.5 million people belong to the Gaydar personals websites in
23 countries and territories.
About GoConnect
GoConnect is an Internet and mobile media communications company listed on the ASX (ASX code: GCN)
and German stock exchanges (German code: GCK). GoConnect’s patented IPTV technology GoTrek and
its derivative m-Vision deliver TV quality video infotainment to global audiences on fixed line and mobile
regardless of connection speed. GoConnect also conducts online media advertising sales on behalf of over
100 website clients. The company is a pioneer in mobile directory search services, with its branded product
Direct Assist for mobile phone users.