KUALA LUMPUR: Perusahaan Otomobil Kedua Sdn Bhd (Perodua), which recorded a 2.4% year-on-year increase in vehicle sales for the first six months of 2017 (1H17), does not deny that it feels “threatened” by the joint venture between Proton Holdings Bhd and China’s automotive powerhouse Zhejiang Geely Holding Group Co Ltd (Geely).
However, it iterated that competition “comes from everywhere” and not just from the Proton-Geely alliance, which is expected to bring loss-making Proton — and also Perodua’s direct competitor in the national front — back to profitability.
“Of course, we feel threatened but not just by the Proton-Geely partnership,” said Perodua president and chief executive officer Datuk Dr Aminar Rashid Salleh. “It is typical of companies to feel intimidated and protective of their markets. But we feel threatened all the time as competition comes from everywhere.”
Quelle + Volltext: www.theedgemarkets.com/article/...nowledges-threat-protongeely