Hi Andy
Thanks for the note - and great catch!
Foro is available in the following countries; Canada, United States, Australia , UK and India. These areas were targeted because english is taught as the primary language.
So with India's higher education system is the third largest in the world, next to the United States and China, it was a logical expansion.
Additionally we have a significant development resource to support our app in India. This has developed from a transactional relationship into a full contractual arrangement- as such reducing our cost structure and allowing us to divert resources to getting user installs.
We are still heavily targeting North American markets because of the life time evaluation of the user ( possibly as high as $800 per user I have heard), as you have seen on our aggressive outreach on all social media channels. This type of marketing while directed at NA schools has a flow over effect which drives more and more demand in the other global target markets.
I believe that with this combined marketing approach will allow us to catch up on what has been lacking- real user install growth. As you know I have taken a very methodical approach to rebuilding and restructuring the company over the last 90 days , so going forward we can count on consistent month after month growth.
In my opinion the growth projections targeted for the end of June time period will be significant enough to make the market extremely happy and reward us accordingly.
Best regards,
Brad
Quelle:
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