Exposure to the IFA Convention Confirms that Epoxy Mobile App Technology is Ahead of the Competition, and that Presentation and Packaging Redesign are the Right Strategy for Staying in the Leader Position
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SOURCE Epoxy, Inc.
LAS VEGAS, June 2, 2015 /PRNewswire/ -- Earlier this spring, the Epoxy Mobile App executive team attended the International Franchise Association (IFA) Annual Convention in Las Vegas. The IFA is the oldest and largest organization representing franchising worldwide. The Epoxy team attended the conference for two critical reasons: 1) to gain exposure among the tight-knit community of franchisors and franchise suppliers, and 2) to get an accurate reference point of where Epoxy stands among its supplier competitors.
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"I believe we made some valuable connections and got a feel for some of the politics inherent with any group of highly desirable business executives and opportunities," said Dave Gasparine, Epoxy Founder & CEO.
As for where the company stands with regard to technology, Gasparine and team observed Epoxy is in the leader position. "Other businesses are playing a game of catch-up," said Gasparine. "They're just now starting to incorporate components Epoxy has been offering from the very beginning."
One major difference is the simplicity factor both on the customer side and the business owner side. The competition still requires customers to have cards or something to carry. With Epoxy, all that's needed is a customer's smartphone.
Going to the IFA solidified Epoxy is moving in the right direction. "The product, and its value, is where it needs to be," said Gasparine. "However, the packaging and marketing needs to meet the same standards."
Changes in Epoxy's promotional strategies and aesthetics were already in progress, but after seeing what else is out there presentation-wise, it confirmed the investment would be worthwhile. Epoxy's plans include leveraging the franchise marketing expertise of Wheat Creative to create new packaging and marketing material.
Gasparine adds, "We also have a new, modernized user-friendly design on the way to make Epoxy more enticing to the bigger brands we're aiming to attract. Epoxy has been ahead of the curve from the start and we intend to continue leading the way."
About Epoxy, Inc.:
Epoxy, Inc. is the developer of the Epoxy App, an application or "app" for iPhone iOS and Android operating systems. Epoxy is an innovative smartphone application designed to conveniently connect business owners and consumers in order to ease marketing frustrations. The mobile app gives loyal customers the ability to keep track of virtual loyalty cards and mobile gift cards all in one place while also giving opportunities to review and share businesses with friends. In turn, Epoxy provides businesses the ability to reward customers, share offers, and deliver information about special events right to their smartphones. Epoxy designers are dedicated to providing a superior and easy-to-use product for business owners to reward loyal customers.
Media Contact:
Dave Gasparine
800-774-1324 ext. 777
Email
epoxyapp.com/
This release contains forward-looking statements that reflect Epoxy, Inc., and Couponz, Inc., plans and expectations. In this press release and related comments by Company management, words like "expect," "anticipate," "estimate," "goal" and similar expressions are used to identify forward-looking statements, representing management's current judgment and expectations about possible future events. Management believes these forward-looking statements and the judgments upon which they are based to be reasonable, but they are not guarantees of future performance and involve numerous known and unknown risks, uncertainties and other factors that may cause the Company's actual results, performance, achievements or financial position to be materially different from any expressed or implied by these forward-looking statements.
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