Interesting points here - In terms of the big picture, you are correct. The problem is, Dave's plan on expansion is start small. This is what he does and how he has done it. We've seen this facebook stuff before and he will keep doing it. I actually do not think he intends it to have any effect on share price or shareholder interest. In the past, the facebook stuff was always about the customers and app users, welcoming them to the Epoxy team and giving them a little shout out. From a shareholder viewpoint it looks like fluff but I really think it's part of his marketing plan, a way for him to make them feel like they are part of a successful family - part of the club. It's cheesy, but people like cheesy sometimes. I also agree that he is falling behind. He better better be working on a nationwide marketing plan that does not include facebook posts but includes ads on subway trains or on the billboard on the subway platforms in major cities. That's just an example. He's talked about a network of sales professionals to increase sales but we've yet to see any movement on this in any significant way. It's time now. Belly and other competitors are grabbing market share while Dave is adding another Egg Works in Vegas. Epoxy might be a better app, but no one knows any better because it's too damn local.
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