EBAY Lizensiert NEOM Barcode Technik

Unsere NEO, das wird doch noch was



By  Ugur Akinci

Marketing through cell phones, PDAs and other mobile gadgets with Internet connections is fast developing into an exciting new venue for businesses.

The “QR Code” system that created a revolution in Japan has arrived in the United States with different variations. I’ve already seen different versions of QR (for “Quick Response”) employed in the USA by delivery companies and direct marketing (magazine subscription) firms.

“Qode” system marketed by NeoMedia technologies, for example, offers yet another variation on the same theme. The Qode software can be downloaded to cell phones and it can automatically serve web pages to your cell phone either when its camera is pointed at a product “smartcode” or when the user types in a barcode number, brand name or keyword. But I think the most widespread use of this technology would be in scanning a “smartcode” through the cell phone’s camera.

The writing is on the wall — “QR Code” technology is here to stay and companies like NeoMedia will reap the benefits of mobile marketing if, that is, the business model supports it. Why? Because sometimes great technologies are left on the side of the road when one or more parties cannot make enough money to justify the investment.

I am a director at one of the Bretton Wood's Institutions. I know you'll understand if I don't disclose details because the information is sensitive. I am blessed enough to consistently have access to executives at major companies across the globe. I began gaining interest in NEOM earlier in the year and decided to ask several executives I know their opinions about the technology, the company, and its patents. To be clear, I spoke with executives from Google, Microsoft, Verizon, and GE.

The executives from Google and Microsoft did not even have to look NEOM up because they already knew about the company. The others did some research after I asked them about it. I consider these guys to be geniuses when it comes to understanding this space, which I admit that I don't understand nearly as well. All the responses that came back to me were extremely positive. I will post one of the responses here. "NEOM is the future, whether it is able to stand on its own or more likely is acquired by one of the big fish. I obviously cannot disclose private corporate strategy or discussions, but companies like NEOM are constantly on everyone's mind here. Their patents are an absolute pot of gold! This company will one day likely be a multi-billion dollar company." When I asked, "What about their horrendous debt burden." He responded, "30 some million dollars is a complete joke given the revenues that will be generated by this company alone and within the larger space over the course of the next decade."

Every executive I was fortunate enough to speak with gave me a positive response, but the opinions of the guys at Google and Microsoft mean the most to me because they are almost always right.

CELL PHONE AND MOBILE MARKETING COMING OF AGE THANKS TO “QR CODE” TECHNOLOGY
POSTED BY ADMIN POSTED ON APR - 27 - 2012
By  Ugur Akinci

Marketing through cell phones, PDAs and other mobile gadgets with Internet connections is fast developing into an exciting new venue for businesses.

The “QR Code” system that created a revolution in Japan has arrived in the United States with different variations. I’ve already seen different versions of QR (for “Quick Response”) employed in the USA by delivery companies and direct marketing (magazine subscription) firms.

“Qode” system marketed by NeoMedia technologies, for example, offers yet another variation on the same theme. The Qode software can be downloaded to cell phones and it can automatically serve web pages to your cell phone either when its camera is pointed at a product “smartcode” or when the user types in a barcode number, brand name or keyword. But I think the most widespread use of this technology would be in scanning a “smartcode” through the cell phone’s camera.

The writing is on the wall — “QR Code” technology is here to stay and companies like NeoMedia will reap the benefits of mobile marketing if, that is, the business model supports it. Why? Because sometimes great technologies are left on the side of the road when one or more parties cannot make enough money to justify the investment.