3:00 p.m. – 3:45 p.m.
Debate: Which Channel Will Be the Breakout Star in 2012?
With so many channels to choose from — SMS, mobile ads, mobile search, messaging, mobile Web, mobile apps, QR codes and mobile video — it is hard to foretell which will bring the best ROI. Consumers now expect from mobile phones experiences realized on Web-enabled computers and stores — plus more. Panelists in this session will conduct a lively discussion regarding:
The various mobile channels and how they work for branding and customer acquisition
Which channel will be the breakout star in 2012 and why?
How new forms of mobile marketing and what the future holds
What progress is being made in mobile measurement within the various subchannels of mobile
Best practice tips for 2012 and beyond
Speakers: Laura Marriott, acting-CEO, NeoMedia Technologies
Eric Harber, Chief Operating Officer, Hipcricket
Gary Schwartz, CEO, Impact Mobile
Paul Bremer, Chief Revenue Officer, Rhythm NewMedia
Alistar Goodman, CEO, Placecas
Moderator: Mickey Alam Khan, Editor-in-Chief, Mobile Marketer and Mobile Commerce Daily