Tuesday November 6, 10:04 am Eastern Time
Press Release
SOURCE: DoubleClick Inc.
DoubleClick Media Expands Rich Media Offering
NEW YORK--(BUSINESS WIRE)--Nov. 6, 2001--DoubleClick Inc. (NASDAQ: DCLK - news)
Launches New Tag System For Rich Media Delivery; Also Launches Shaped Pop-up Ad Unit That Creates Ads In the Form of An Individual Brand Image --
DoubleClick Inc. (NASDAQ: DCLK - news), the leading digital marketing solutions company, today announced that it has expanded its offering to deliver rich media opportunities across its entire Media Network of over 1,700 sites. In addition, DoubleClick Media has launched a new Shaped Pop-up ad unit that creates an ad in the form of an individual brand image, logo or product.
Expanded Rich Media Reach
DoubleClick has launched a new ADJ tag system that enhances the technology underlying its sponsorship offering. In turn, this allows marketers to serve advanced creative, including Interstitials, Superstitials, DHTML and Shaped Pop-ups across DoubleClick's entire Media network, which reaches 64% of the worldwide online media audience.
According to a study conducted by Diameter, the online research division of DoubleClick, rich media technologies such as audio, video and Flash deliver greater impact and conclusively increase branding effectiveness. In addition, different placements for these ads, like interstitial ads, which are displayed during a transition from one Web page to the next, boosted key brand metrics by an average of 194%.
``ADJ tagging is much more than a new technology. It allows us to extend the audience for rich media and advanced creative sponsorship opportunities and combine it with contextual and demographic targeting throughout the DoubleClick Media network,'' said Jeffrey Silverman, Vice President, DoubleClick US Media. ``We believe that the flexibility and opportunity that this technology will provide our advertising and agency customers will significantly enhance the effectiveness of their online media campaigns.''
Shaped Pop-ups Added to Suite of Rich Media Offerings
To coincide with the launch of the ADJ tagging, DoubleClick also announced the launch of Shaped Pop-ups, a new ad unit shaped in the form of an individual brand image, logo or product, that is available across DoubleClick's Global Networks. Already adopted by leading branded marketers and publishers, this new unit is debuting with global campaigns including a Grey Direct client on Comedy Central.com in the US, and internationally with a Microsoft campaign on PC Welt in Germany and a DeutcheTelekom campaign on Vogue.com.
Developed by DoubleClick Studio, Shaped Pop-ups have the functionality of a pop-up box and use flash technology to combine rich creative and emotion with user interactivity, enabling marketers and publishers to create powerful, integrated online campaigns. The Shaped Pop-ups ad unit is delivered using DART ad serving technology. To view a showcase of these new units visit sponsorships.doubleclick.net/.
``We were looking for the most impactful way to achieve wide audience awareness on behalf of our client,'' said Sean Black, VP Interactive Media Director, Grey Direct. ``The Shaped Pop-ups is the most creative solution which provided us an enhanced opportunity for our client to communicate with their key audience.''
Internationally, Deutsche Telekom, Germany's largest telecommunications provider, is currently running two independent Shaped Pop-ups campaigns for their mobile phone services on sites including Vogue.com, Glamour.com, and zdf.msnbc.de. Additionally, Italian watch manufacturer, Breil, is running a Shaped Pop-ups campaign on Ferrari.net, the official site of Ferrari. ``DoubleClick continues to provide us with innovative marketing tools,'' said Marc Lehmann, Director Digital Mindshare GmbH. ``These new creative units are successfully helping us achieve high levels of brand impact.'' The DoubleClick Media Network allows sites to outsource their sales to DoubleClick's team of online experts and allows marketers and advertising agencies to target the most relevant online reach of unique users.
About DoubleClick
DoubleClick is building the infrastructure that makes marketing work in the digital world. Combining media, data, research and technological expertise, DoubleClick allows marketers to deliver the right message, to the right person, at the right time, while helping Web publishers maximize their revenue and build their business online. DoubleClick Inc. has Global headquarters in New York City and maintains 35 offices around the world.
--------------------------------------------------
Contact:
DoubleClick, New York
Dave Frankland, 212/655.7692
dfrankland@doubleclick.net
Press Release
SOURCE: DoubleClick Inc.
DoubleClick Media Expands Rich Media Offering
NEW YORK--(BUSINESS WIRE)--Nov. 6, 2001--DoubleClick Inc. (NASDAQ: DCLK - news)
Launches New Tag System For Rich Media Delivery; Also Launches Shaped Pop-up Ad Unit That Creates Ads In the Form of An Individual Brand Image --
DoubleClick Inc. (NASDAQ: DCLK - news), the leading digital marketing solutions company, today announced that it has expanded its offering to deliver rich media opportunities across its entire Media Network of over 1,700 sites. In addition, DoubleClick Media has launched a new Shaped Pop-up ad unit that creates an ad in the form of an individual brand image, logo or product.
Expanded Rich Media Reach
DoubleClick has launched a new ADJ tag system that enhances the technology underlying its sponsorship offering. In turn, this allows marketers to serve advanced creative, including Interstitials, Superstitials, DHTML and Shaped Pop-ups across DoubleClick's entire Media network, which reaches 64% of the worldwide online media audience.
According to a study conducted by Diameter, the online research division of DoubleClick, rich media technologies such as audio, video and Flash deliver greater impact and conclusively increase branding effectiveness. In addition, different placements for these ads, like interstitial ads, which are displayed during a transition from one Web page to the next, boosted key brand metrics by an average of 194%.
``ADJ tagging is much more than a new technology. It allows us to extend the audience for rich media and advanced creative sponsorship opportunities and combine it with contextual and demographic targeting throughout the DoubleClick Media network,'' said Jeffrey Silverman, Vice President, DoubleClick US Media. ``We believe that the flexibility and opportunity that this technology will provide our advertising and agency customers will significantly enhance the effectiveness of their online media campaigns.''
Shaped Pop-ups Added to Suite of Rich Media Offerings
To coincide with the launch of the ADJ tagging, DoubleClick also announced the launch of Shaped Pop-ups, a new ad unit shaped in the form of an individual brand image, logo or product, that is available across DoubleClick's Global Networks. Already adopted by leading branded marketers and publishers, this new unit is debuting with global campaigns including a Grey Direct client on Comedy Central.com in the US, and internationally with a Microsoft campaign on PC Welt in Germany and a DeutcheTelekom campaign on Vogue.com.
Developed by DoubleClick Studio, Shaped Pop-ups have the functionality of a pop-up box and use flash technology to combine rich creative and emotion with user interactivity, enabling marketers and publishers to create powerful, integrated online campaigns. The Shaped Pop-ups ad unit is delivered using DART ad serving technology. To view a showcase of these new units visit sponsorships.doubleclick.net/.
``We were looking for the most impactful way to achieve wide audience awareness on behalf of our client,'' said Sean Black, VP Interactive Media Director, Grey Direct. ``The Shaped Pop-ups is the most creative solution which provided us an enhanced opportunity for our client to communicate with their key audience.''
Internationally, Deutsche Telekom, Germany's largest telecommunications provider, is currently running two independent Shaped Pop-ups campaigns for their mobile phone services on sites including Vogue.com, Glamour.com, and zdf.msnbc.de. Additionally, Italian watch manufacturer, Breil, is running a Shaped Pop-ups campaign on Ferrari.net, the official site of Ferrari. ``DoubleClick continues to provide us with innovative marketing tools,'' said Marc Lehmann, Director Digital Mindshare GmbH. ``These new creative units are successfully helping us achieve high levels of brand impact.'' The DoubleClick Media Network allows sites to outsource their sales to DoubleClick's team of online experts and allows marketers and advertising agencies to target the most relevant online reach of unique users.
About DoubleClick
DoubleClick is building the infrastructure that makes marketing work in the digital world. Combining media, data, research and technological expertise, DoubleClick allows marketers to deliver the right message, to the right person, at the right time, while helping Web publishers maximize their revenue and build their business online. DoubleClick Inc. has Global headquarters in New York City and maintains 35 offices around the world.
--------------------------------------------------
Contact:
DoubleClick, New York
Dave Frankland, 212/655.7692
dfrankland@doubleclick.net
