Zur Info: Schaut mal auf der Greenshiftseite, zu wem TerraPass gehört ;-)
Wo hab ich es her? vom WO-Board....
So: Greenshift und Ford....nah wenn sich das nicht gut anhört....
Ford Partners with TerraPass for Consumer Carbon Offsets
26 April 2006
The Ford-TerraPass Greener Miles sticker.
Ford Motor Company and TerraPass (earlier post) have a joined in a partnership to market TerraPass-branded carbon offsets to all drivers of Ford, Lincoln, and Mercury cars and trucks.
Under the joint marketing program, to be called Greener Miles, Ford dealers will be given brochures on TerraPass and directed to the website from several Ford product sites. Ford said it has no plans to run a broad-based advertising campaign for the initiative.
TerraPass allows car owners to purchase a TerraPass from the company. The company then pools the money and invests in renewable energy projects—especially projects that might not have made it through an initial capital-intensive startup phase. In return, buyers receive a sticker for the windshield verifying the offset.
The company offers four levels of Terrapass based on the amount of CO2 emitted by the vehicle.
TerraPass Levels
Level Carbon offset (pounds) Annual cost
Around Towner 6,000 $29.95
Cross Towner 8,000 $39.95
Out of Towner 12,000 $49.95
Road Tripper 20,000 $49.95
The company has selected two renewable energy projects to be the first beneficiaries of the offsets sold under the Greener Miles program:
Ainsworth Wind Facility in Ainsworth, Nebraska, a 59.4MW project that will generate enough electricity to meet the average needs of approximately 19,000 homes.
Haubenschild dairy farm, near Princeton, Minnesota, a family-run farm that generates power from a methane digester to power farm operation and approximately 70 other households. (Presentation)
Ford derives no revenue from the sale of TerraPasses through the Greener Miles program. Ford is funding the program as part of their broader initiative on climate change.
The deal is exclusive for a short period, then TerraPass is free to make similar arrangements with other automakers.
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TerraPass is the country’s leading carbon offset marketer.
TerraPass empowers its customers to combat global warming by mitigating CO2 emissions through easy, affordable and effective action. Customers purchase a small decal – a TerraPass – which is placed on a car’s windshield and signifies that the owner has funded renewable energy projects that reduce the same amount of CO2 their car emits on an annual basis. Drivers pay according to how much gas they use – from $29.95 a year for hybrids up to $79.95 for an SUV. TerraPass channels the sticker price into three types of projects: clean energy (such as wind power), greenhouse abatement projects (such as landfill capping), and industrial efficiency projects through Chicago Climate Exchange.
More information on TerraPass is available on its website at www.terrapass.com.
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