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(Printer friendly version) BMW Rolls Out SIRIUS Satellite Radio as Factory Option On New 5 Series Sedan With a One Year Pre-Paid Subscription
WOODCLIFF LAKE, N.J. and NEW YORK, Dec 24, 2003 /PRNewswire-FirstCall via
Comtex/ -- BMW will offer SIRIUS Satellite Radio (Nasdaq: SIRI) systems this
month as both a factory option on 2004 5 Series sedans and as a dealer installed
accessory in February, 2004 at BMW centers across the country.
(Logo:
www.newscom.com/cgi-bin/prnh/19991118/NYTH125 )
SIRIUS Satellite Radio, known for delivering the very best in commercial- free
music and premium sports programming to cars and homes across the country, can
be installed as a factory option for only $595.00. The price includes a one-year
pre-paid subscription plus two bonus months of free SIRIUS service and free
activation. SIRIUS provides 5 Series drivers with 60 streams of 100% commercial
free music and over 40 streams of sports, news, and entertainment, including
weather, sports play-by-play, and an array of original programming,
coast-to-coast.
BMW, the first premium automobile manufacturer to offer SIRIUS Satellite Radio,
makes SIRIUS available as a dealer-installed accessory on select 2004 3 Series
Sedans, Coupes and Convertibles, 5 Series Sedans, select X5 SAVs, and on the
all-new X3 SAV.
"BMW is excited to make the enhanced audio experience of SIRIUS Satellite Radio
available on so many BMW products by offering it now as a factory option on the
newly redesigned 5 Series, providing BMW customers the level of integration and
convenience they expect," said Jim McDowell, BMW Vice President of Marketing.
"BMW owners appreciate premium services and SIRIUS' uncompromised service fits
perfectly into their lifestyles," said Doug Wilsterman, SIRIUS Senior Vice
President, OEM Automotive. "Whether they're cruising their neighborhood or
taking a road trip across the country, 5 Series drivers will have SIRIUS by
their side right from the start."
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Corp. in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all Z4
roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is
represented in the U.S. through networks of 340 BMW passenger car centers, 327
BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 73 MINI
passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet
at:
www.bmwusa.com www.bmwmotorradusa.com www.miniusa.com www.rolls-roycemotorcars.comAbout SIRIUS
SIRIUS is the only satellite radio service bringing listeners more than 100
streams of the best music and entertainment coast-to-coast. SIRIUS offers 60
music streams with no commercials, along with over 40 world-class sports, news
and entertainment streams for a monthly subscription fee of only $12.95, with
greater savings for upfront payments of multiple months or a year or more.
Stream Jockeys create and deliver uncompromised music in virtually every genre
to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to
listeners in the car, truck, home, RV and boat are manufactured by Kenwood,
Panasonic, Clarion and Audiovox, and are available at major retailers including
Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics,
Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with
exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands
currently offering SIRIUS radios in select new car models include BMW, MINI,
Chrysler, Dodge, Jeep(R), Nissan, Infiniti, Mazda, Audi, Ford and
Lincoln-Mercury. Automotive brands that have announced plans to offer SIRIUS in
select models include Mercedes- Benz, Jaguar, Volvo, Volkswagen, Land Rover and
Aston Martin. Genmar Holdings, the world's largest manufacturer of recreational
boats, Formula Boats and Winnebago, the leading supplier of recreational
vehicles and motor homes, also offer SIRIUS. Hertz currently offers SIRIUS in 29
vehicle models at 53 major locations around the country.
Click on
www.SIRIUS.com to listen to SIRIUS live, or to find a SIRIUS retailer
or car dealer in your area.
Any statements that express, or involve discussions as to, expectations,
beliefs, plans, objectives, assumptions, future events or performance with
respect to SIRIUS Satellite Radio Inc. are not historical facts and may be
forward-looking and, accordingly, such statements involve estimates, assumptions
and uncertainties which could cause actual results to differ materially from
those expressed in any forward-looking statements. Accordingly, any such
statements are qualified in their entirety by reference to the factors discussed
in our Annual Report on Form 10-K for the year ended December 31, 2002 filed
with the Securities and Exchange Commission. Among the key factors that have a
direct bearing on our results of operations are: our dependence upon third
parties to manufacture, distribute, market and sell SIRIUS radios and components
for those radios; the unproven market for our service; our competitive position
and any events which affect the useful life of our satellites.
SOURCE SIRIUS Satellite Radio; BMW of North America, LLC
Photo : NewsCom:
www.newscom.com/cgi-bin/prnh/19991118/NYTH125CONTACT: David J. Buchko, BMW Product Communications Manager,
+1-201-307-3789, dave.buchko@bmwna.com, or Gordon B. Keil, BMW Product
Communications Specialist, +1-201-307-3790, gordon.keil@bmwna.com; or Jim
Collins, SIRIUS Media and Investor Relations, +1-212-901-6422,
jcollins@SIRIUSradio.com, or Ron Rodrigues, SIRIUS Media Relations,
+1-212-584-5192, rrodrigues@siriusradio.com, or Thomas Meyer, SIRIUS Media
Relations, +1-310-566-2285, Thomas.meyer@pr21.com, or Cheryl Cramer, SIRIUS
Investor Relations, +1-212-901-6422, ccramer@siriusradio.com