Plato's Closet launches 'Find the Fit that Fits You' back-to-school campaign with hidden in-store simulator to build student confidence

Sustainable resale store helps teens put first-day looks to the test

MINNEAPOLIS, July 14, 2026 /PRNewswire/ -- Plato's Closet, a leading resale destination for teens and young adults, is raising awareness about the positive impact of feel-good fashion associated with the first day of school for teens. The brand's "Find the Fit that Fits You" campaign spotlights the pressure teens can feel heading into the first day of school and the confidence that can come from finding a look that feels like them. The new initiative is an invitation to teens to try on clothing in a physical store to curate an outfit that feels authentic. The campaign launches as resale continues to gain momentum with shoppers. According to a recent Bank of America report, visits to thrift stores have increased more than 25% since late 2022, reinforcing the relevance of Plato's Closet's buy-and-sell model during the back-to-school season.