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Tuesday March 21, 10:01 am Eastern Time
Company Press Release
Mediaplex and BMCMedia.com Announce a Technology Agreement for China and the Asia-Pacific Region
SAN FRANCISCO--(BUSINESS WIRE)--March 21, 2000--Mediaplex, Inc. (Nasdaq: MPLX - news), an advertising technology company, and BMCMedia.com, a provider of interactive marketing solutions, today announced an agreement whereby BMCMedia.com will use Mediaplex's MOJO(TM) technology as its primary ad serving solution throughout the Asia-Pacific region, including China, Hong Kong, Australia and Singapore.

Mediaplex's MOJO technology allows advertisers to integrate their internal business information, such as price, inventory levels and customer data, into their online advertising campaigns, thereby enabling advertisers to deliver customized messages and offers in real time.

``Having reviewed existing third-party ad serving solutions, we chose the MOJO ad management solution because of its features, including real-time messaging capabilities, and its compliance with our privacy policy,'' said Alex Jordan, Campaign Director of BMCMedia.com. ``We believe that Mediaplex is an advertising technology leader that will help BMCMedia.com further penetrate the Asia-Pacific market, including the emerging Chinese market.''

``Our technology has been double-byte enabled from the onset with a view towards participating in the anticipated growth of online advertising spending in China and the rest of the Asia-Pacific marketplace. This partnership gives us immediate reach into that region,'' commented Tim Favia, Mediaplex Executive Vice President of Sales & Business Development. ``We are extremely pleased to be working closely with BMCMedia.com given their focus on delivering results-oriented solutions for their clients including HSBC, CETRA, Commonwealth Bank, Discvault, ANZ and One World Alliance.''

About Mediaplex, Inc.

Mediaplex, Inc. (Nasdaq: MPLX; www.mediaplex.com) is a leading advertising technology company. The Company's proprietary MOJO(TM) (mobile Java objects) technology is the only platform that delivers real-time messaging based on integration between an advertiser's internal business data, such as inventory, pricing and customer information, and that advertiser's online marketing initiatives. In addition, Mediaplex provides comprehensive online campaign services. Mediaplex clients include OfficeMax.com, eCOST.com, DATEK Online, and advertising agencies such The Interpublic Group of Companies and its subsidiaries McCann-Erickson/A&L and DraftWorldwide, Young & Rubicam, Publicis & Hal Riney, and Tonic 360 on behalf of their clients such as Sprint PCS and macys.com. Mediaplex is headquartered in San Francisco with offices in New York, the Silicon Valley, and Hamburg, Germany. Mediaplex can be contacted at 877/402-PLEX.

About BMCMedia.com

BMCMedia.com was formed in January 1998 and listed on the Australian Stock Exchange on December 3, 1999. BMCMedia.com is a leading provider of interactive marketing solutions to web site publishers, advertisers and advertising agencies in the Asia-Pacific region, based on the number of offices and the number of web sites directly and indirectly represented. BMCMedia.com currently operates from offices in Australia (Sydney and Melbourne), Hong Kong, Singapore, Taiwan and Japan, and has exclusive mutual joint representation agreements with Media999 in China and KT Internet's AdClick in Korea.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act, as amended. In particular, the ability to leverage our strategic relationships to increase our technological capabilities, and the acceptance of the Company's MOJO(TM) technology are subject to certain risks, including the risks of continued acceptance by customers and potential customers. Other important risk factors that could affect the Company's future results are set out in the Risk Factors section of the Company's Registration Statement on Form S-1 as filed with the Securities and Exchange Commission on November 19, 1999. MOJO(TM) is a trademark of Mediaplex, Inc.

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