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Wednesday February 7, 5:57 pm Eastern Time
RealNetworks plans to beam Web content to TV, stereo
SEATTLE, Feb 7 (Reuters) - RealNetworks Inc. (NasdaqNM:RNWK - news), the top Internet media software company, said on Wednesday it is partnering with a digital media start-up to enable personal computers to beam music or video to a television set or stereo system.
Seattle-based Real, which makes the RealPlayer software for playing audio and video sent over the Internet to a PC, said it would integrate that software with technology developed by Wavefly Corp., a private firm based in Austin, Texas.
Wavefly's platform lets a PC wirelessly send Internet media to other consumer devices in a home.
Real would be the preferred technology and content partner for a Wavefly digital media player that will be licensed to consumer electronics makers, the companies said.
``Our vision is to deliver a great Internet media experience from any platform, to any device,'' Len Jordan, Real's vice president for consumer appliances, said in a statement.
The new player would also let Real expand its GoldPass service, which provides sports, entertainment and other content over the Internet to paying subscribers, away from PCs and on to traditional media devices.
Shares in Real rose 1/4, or 3 percent, to $8-5/8 on the Nasdaq. The stock has tumbled from a year high of $96 amid a sluggish online advertising market and amid intense competition from Microsoft Corp. (NasdaqNM:MSFT - news), which makes rival media software.
RealNetworks plans to beam Web content to TV, stereo
SEATTLE, Feb 7 (Reuters) - RealNetworks Inc. (NasdaqNM:RNWK - news), the top Internet media software company, said on Wednesday it is partnering with a digital media start-up to enable personal computers to beam music or video to a television set or stereo system.
Seattle-based Real, which makes the RealPlayer software for playing audio and video sent over the Internet to a PC, said it would integrate that software with technology developed by Wavefly Corp., a private firm based in Austin, Texas.
Wavefly's platform lets a PC wirelessly send Internet media to other consumer devices in a home.
Real would be the preferred technology and content partner for a Wavefly digital media player that will be licensed to consumer electronics makers, the companies said.
``Our vision is to deliver a great Internet media experience from any platform, to any device,'' Len Jordan, Real's vice president for consumer appliances, said in a statement.
The new player would also let Real expand its GoldPass service, which provides sports, entertainment and other content over the Internet to paying subscribers, away from PCs and on to traditional media devices.
Shares in Real rose 1/4, or 3 percent, to $8-5/8 on the Nasdaq. The stock has tumbled from a year high of $96 amid a sluggish online advertising market and amid intense competition from Microsoft Corp. (NasdaqNM:MSFT - news), which makes rival media software.
