TORRANCE, CA -- (MARKET WIRE) -- 07/03/06 -- CyberAds, Inc. (OTCBB: CYAD), an outdoor lifestyle company, with an emphasis on representing products that are utilized in the outdoor sports market announced recent accomplishments and defined the company vision regarding its featured product, the Rhino Rough Terrain Vehicle ®.
"We have had a busy and productive six months highlighted by the acquisition of Rhino Off-Road Industries, and its acclaimed Rhino RTV on June 20th," stated Walt Tatum, Chairman of the Board of CyberAds, Inc. "Our development from a passive marketing and sales company of extreme sports products to an 'owner' of Rhino Off-Road Industries and its innovative line of off-road vehicles is a perfect fit for CYAD. Our vision from day one has been to develop a business that caters to interests of the young, active outdoor enthusiast. The acquisition of outdoor lifestyle products and companies in this lucrative category is the foundation of our growth plan, and a strategic initiative that we are very comfortable in pursuing. Our team is experienced in acquisitions, talented in integration requirements, and skilled at identifying synergies and efficiencies."
The company has maintained a business relationship with Aqua Xtremes, the manufacturer of the XBoard, a jet-powered personal watercraft that looks like a surfboard but is powered by a rotary engine. Unanticipated delays in the delivery of the product to market led to a change in the business relationship. In return for the companies' investment in marketing and the initial product launch of the XBoard in 2005, CYAD maintains exclusive distribution rights for XBoard in the Western United States. As delivery of the product becomes eminent, CYAD will reinstate development of a dealer network, marketing activities and distribution of the product.
CYAD entered into an LOI with The Planet X Group in December of 2005. Over the past six months the Company has executed due diligence activities working closely with the Planet X Group to formalize their distribution network, catalogue their programming inventory, solicit advertising, develop programming relationships and create a host of new business opportunities with producers and media companies. CYAD continues to be excited and optimistic about the potential business relationship with Planet X and is confident that a media company that reaches the active, young X/Y generations in over 80 million homes across the world could play an important role in the development of the CYAD Outdoor Lifestyle vision. Over the past six months, numerous press releases regarding CYAD/Planet X business activities have been distributed over the business wire and carried by many trade and consumer media. Most of these releases are available for review at www.cyad.com. As an example of the business opportunities that CYAD has brought to Planet X, the company recently placed a television-advertising schedule on the Planet X TV network for Luvoo.com, an online dating service.
Key Accomplishments - January to June, 2006
1. Organization. CyberAds has built a sales and marketing team that is focused on the build-out of the RTV distribution network, and at the same time, is sourcing products and services that fit the company profile for acquisition. In June, the company completed the due diligence process and executed the acquisition of Rhino Off-road Industries - now a wholly owned subsidiary. (See press release June 20, 2006). The acquisition has led to the implementation of a growth plan that includes offshore production capabilities and international distribution agreements. Personnel from Rhino Off-Road Industries including Howard Pearl, President, and Stuart Green, VP of Business Development will continue with the company and become a key management component inside CYAD going forward.
2. ROI Dealer Network. Agreements with 13 dealers representing over 30 territories in some of the top off-road markets are in place. The CYAD/ROI sales team is currently in negotiations with dealers and distributors throughout North America and across the world to build-out a comprehensive distribution network.
3. Product Demonstrations & Competition. The Rhino RTV continues to be a crowd drawing feature at off-road 4x4 events and competitive rock crawling and rock racing competitions throughout the country. The Rhino RTV has competed in Rock Crawling competitions in Las Vegas, Globe Arizona and most recently at the W.E. Rock Nationals in Cedar City, Utah. Additionally, the vehicles have been on display at The S.E.M.A. and Off-Road Impact Show in Las Vegas in January and participated in the Tierra Del Sol Desert Safari in March. Participation and demonstrations in trade shows and off-road consumer events will continue to be a key promotional activity to introduce the Rhino RTV to the growing off-road enthusiast market.
4. Publicity. Over the past six months the Rhino RTV has been a featured news item on national media including business newswires and television. Coverage included:
a. TV: A three-month campaign on the PlanetX TV network featured video
of the Rhino RTV in action. The thirty-second TV spot ran on the highly
popular PlanetX programs reaching over 80 million homes across North
America and worldwide.
b. Business Newswire: Multiple press releases announcing significant
marketing events with the Rhino have been published and distributed via the
business wire in 2006. To review the releases, visit www.cyad.com, or
www.rhino-offroad.com.
CYAD's Vision
CYAD will continue to focus on the build-out of the Rhino dealer network and the implementation of the Rhino production plan over the next two quarters. The Company continues to identify, pursue and negotiate with acquisition or merger prospects that are active in the outdoor lifestyle category. As distribution and marketing channels are developed for the Rhino RTV -- and for the XBoard once it is released to the market -- it is the vision of CYAD, that these same channels will accept other products and services brought to market by CYAD. Our mid-term vision is to acquire additional companies in the outdoor lifestyle sector that will accelerate revenue, and provide a synergistic fit for our sales and marketing team and distribution network. CYAD management is focused on providing shareholder value through accelerated revenue growth both short and mid-term, while improving earnings long-term through efficient roll-up and integration of acquisitions. Our desire is to own businesses that support the consumer buying cycles of outdoor lifestyle products, which allows our team to leverage relationships and activities across our growing distribution networks and expanding channels.
Cautionary Statement for the Purpose of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995: Forward-looking statements in this news release are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changed economic or business conditions, the impact of competition, the success of existing and new product releases, the management of our growth, other risk factors inherent in the internet, and extreme sports industries, and other factors discussed from time to time in reports filed by the company with the Securities and Exchange Commission.
CyberAds, Inc. has and continues to institute changes to its strategies, operations and processes to address these risk factors and to mitigate their impact on CyberAds, Inc. results of operations and financial condition. However, no assurances can be given that CyberAds, Inc. will be successful in these efforts.
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Contact:
CyberAds, Inc.
Investor Relations:
Stephen Taylor
973-351-3868
STEPHTAYL9@AOL.COM
