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Blue Martini Software Announces Next Generation Integrated
Analytics
MONDAY, NOVEMBER 19, 2001 8:30 AM - PRNewswire
Blue Martini Software Announces Next Generation Integrated Analytics
11/19/2001 8:30:00 AM
SAN MATEO, Calif., Nov 19, 2001 /PRNewswire via COMTEX/ -- Blue Martini Software, Inc. (BLUE) today announced the next generation of Blue Martini Integrated Analytics, which provides companies with a unified view of their most
profitable customers and channel partners. Underpinning each of the Blue Martini external customer relationship management (eCRM) applications, Blue Martini Integrated Analytics is comprised of an Analysis Portal, Discovery Tools, built-in Online Analytical Processing (OLAP), Analytics, and an automatically generated Data Warehouse.
The Analysis Portal, a web-based visual environment for accessing and understanding customer data, acts as the front-end for Blue Martini Integrated Analytics and each of its updated components. From the Analysis Portal, business
users can identify their most profitable customers and channel partners, and target them with the most effective marketing campaigns and promotions. Once these programs are executed, marketers get immediate feedback and are able to improve campaigns based on metrics like e-mail click- throughs and customer conversion rates.
"From our inception, integrated analytics have been core to the Blue Martini eCRM application suite, and companies like Sprint PCS, Sainsbury's, Harley Davidson and others have been taking advantage of those capabilities to identify and target their customers with the most effective campaigns and promotions," said Laurent Pacalin, vice president of marketing at Blue Martini Software. "By empowering business users with the ability to understand customer behavior patterns and more importantly, act quickly based on those insights, we are helping companies drive revenues across all channels."
Wilson Sporting Goods Selects Blue Martini to Market Directly to Consumers And Drive Sales to Its Retail Channel
12/11/2001 8:30:00 AM
CHICAGO and SAN MATEO, Calif., Dec 11, 2001 /PRNewswire via COMTEX/ -- Blue Martini Software, Inc. (BLUE) today announced that Wilson Sporting Goods, one of the world's leading manufacturers of sports equipment, has selected Blue Martini Software to deliver more personalized information directly to consumers and to drive sales through its retail channel.
Wilson plans to deploy Blue Martini catalog and content management features to manage the Wilson product catalog. The catalog will be published to multiple Wilson interfaces as well as to its channel partners. When the consumer is ready to buy, Wilson plans to route each order to the most
appropriate channel partner for rapid fulfillment.
"We were looking for a solution that would enable us to market to our consumers, at the same time as supporting our channel," said Rick Kerpsack, director of Interactive Marketing at Wilson Sporting Goods Co. "The primary reason that people visit the Wilsonsports.com website is to research products before making a purchasing decision. We wanted to assist them in the selection process and direct them to their local retailer for that item."
Wilson expects to deploy the application in multiple phases over the course of 2002.
chart.bigcharts.com/bc3/quickchart/...82&mocktick=1&rand=4327" style="max-width:560px" >
Kommt jetzt neues Leben in die Bude?
Blue Martini Software Announces Next Generation Integrated
Analytics
MONDAY, NOVEMBER 19, 2001 8:30 AM - PRNewswire
Blue Martini Software Announces Next Generation Integrated Analytics
11/19/2001 8:30:00 AM
SAN MATEO, Calif., Nov 19, 2001 /PRNewswire via COMTEX/ -- Blue Martini Software, Inc. (BLUE) today announced the next generation of Blue Martini Integrated Analytics, which provides companies with a unified view of their most
profitable customers and channel partners. Underpinning each of the Blue Martini external customer relationship management (eCRM) applications, Blue Martini Integrated Analytics is comprised of an Analysis Portal, Discovery Tools, built-in Online Analytical Processing (OLAP), Analytics, and an automatically generated Data Warehouse.
The Analysis Portal, a web-based visual environment for accessing and understanding customer data, acts as the front-end for Blue Martini Integrated Analytics and each of its updated components. From the Analysis Portal, business
users can identify their most profitable customers and channel partners, and target them with the most effective marketing campaigns and promotions. Once these programs are executed, marketers get immediate feedback and are able to improve campaigns based on metrics like e-mail click- throughs and customer conversion rates.
"From our inception, integrated analytics have been core to the Blue Martini eCRM application suite, and companies like Sprint PCS, Sainsbury's, Harley Davidson and others have been taking advantage of those capabilities to identify and target their customers with the most effective campaigns and promotions," said Laurent Pacalin, vice president of marketing at Blue Martini Software. "By empowering business users with the ability to understand customer behavior patterns and more importantly, act quickly based on those insights, we are helping companies drive revenues across all channels."
Wilson Sporting Goods Selects Blue Martini to Market Directly to Consumers And Drive Sales to Its Retail Channel
12/11/2001 8:30:00 AM
CHICAGO and SAN MATEO, Calif., Dec 11, 2001 /PRNewswire via COMTEX/ -- Blue Martini Software, Inc. (BLUE) today announced that Wilson Sporting Goods, one of the world's leading manufacturers of sports equipment, has selected Blue Martini Software to deliver more personalized information directly to consumers and to drive sales through its retail channel.
Wilson plans to deploy Blue Martini catalog and content management features to manage the Wilson product catalog. The catalog will be published to multiple Wilson interfaces as well as to its channel partners. When the consumer is ready to buy, Wilson plans to route each order to the most
appropriate channel partner for rapid fulfillment.
"We were looking for a solution that would enable us to market to our consumers, at the same time as supporting our channel," said Rick Kerpsack, director of Interactive Marketing at Wilson Sporting Goods Co. "The primary reason that people visit the Wilsonsports.com website is to research products before making a purchasing decision. We wanted to assist them in the selection process and direct them to their local retailer for that item."
Wilson expects to deploy the application in multiple phases over the course of 2002.
chart.bigcharts.com/bc3/quickchart/...82&mocktick=1&rand=4327" style="max-width:560px" >