Buecher.de has confirmed that it intends to change its name to mediantis AG. The
background here is the desire to expand both geographically and to extend the range of
products offered. As an online retailer of books in Germany, the buecher.de name was
particularly appropriate, but previous acquisitions have already taken the group abroad
(buch.CH and ZVAB) and into new product areas (alphamusic). We anticipate a further
broadening of operations via acquisition and see the change as a sensible move.
These businesses will retain their existing site domains, but be linked to each other under
the mediantis umbrella brand, i.e. typing-in buecher.de will still get the customer to the
homepage of the online bookstore, but the new name will also be prominent on the site.
Management suggest that additional advertising might amount to DM0.5m (making
perhaps DM16m in the current year, or 33% of forecast sales).
We recently changed our recommendation to Buy, given the severe fall in the share price.
There are legitimate fears about high cash-burn rates and the viability of many
businesses in the B2C sector, but we believe that buecher.de has shown that it can
operate with one of the better sales to marketing ratios in the industry. Moreover, cash
resources are available to make value-enhancing acquisitions in the currently depressed
market.
gis/tf - © wallstreet-online GmbH
--------------------------------------------------
buecher.de demnächst mediantis AG kommt wieder...
alter höchstand von 30E prognostieziert...mediantis ag erweitert seine produktpalette (dvd,zeitschriften,videos) und expandiert ins ausland deswegen auch der namenswechsel (600.000DM)...
der call 619285 hat ne gute volatilität(geld&historische) der omega ist wohl mehr als ok ;o)...das handelsvolumen ist noch nicht berauschend wird sich aber garantiert mit dem anstieg der aktie ändern...das beste ist die laufzeit ist bis januar 2001 und der OS ist um 80% unterbewertet...
also wer daytrading macht solltze auch vor so einem Oschein nicht abschrecken...bis oktober/november werden wolh die 1600%-2000% erreicht sein...
das wars von mir fürs erste...
background here is the desire to expand both geographically and to extend the range of
products offered. As an online retailer of books in Germany, the buecher.de name was
particularly appropriate, but previous acquisitions have already taken the group abroad
(buch.CH and ZVAB) and into new product areas (alphamusic). We anticipate a further
broadening of operations via acquisition and see the change as a sensible move.
These businesses will retain their existing site domains, but be linked to each other under
the mediantis umbrella brand, i.e. typing-in buecher.de will still get the customer to the
homepage of the online bookstore, but the new name will also be prominent on the site.
Management suggest that additional advertising might amount to DM0.5m (making
perhaps DM16m in the current year, or 33% of forecast sales).
We recently changed our recommendation to Buy, given the severe fall in the share price.
There are legitimate fears about high cash-burn rates and the viability of many
businesses in the B2C sector, but we believe that buecher.de has shown that it can
operate with one of the better sales to marketing ratios in the industry. Moreover, cash
resources are available to make value-enhancing acquisitions in the currently depressed
market.
gis/tf - © wallstreet-online GmbH
--------------------------------------------------
buecher.de demnächst mediantis AG kommt wieder...
alter höchstand von 30E prognostieziert...mediantis ag erweitert seine produktpalette (dvd,zeitschriften,videos) und expandiert ins ausland deswegen auch der namenswechsel (600.000DM)...
der call 619285 hat ne gute volatilität(geld&historische) der omega ist wohl mehr als ok ;o)...das handelsvolumen ist noch nicht berauschend wird sich aber garantiert mit dem anstieg der aktie ändern...das beste ist die laufzeit ist bis januar 2001 und der OS ist um 80% unterbewertet...
also wer daytrading macht solltze auch vor so einem Oschein nicht abschrecken...bis oktober/november werden wolh die 1600%-2000% erreicht sein...
das wars von mir fürs erste...
