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NEW YORK, NEW YORK, U.S.A. 2001 JUN 1 (NB) -- By Michael Bartlett, Newsbytes. Internet advertising company DoubleClick Inc. [NASDAQ:DCLK] said today it will acquire MessageMedia Inc. [NASDAQ:MESG], an e-mail marketing company, for about $41 million in stock.
DoubleClick will issue 0.0436 of a share of its common stock for each share of Message Media common stock, the two companies said in a release.
The company's announcement comes on the same day that it issued a retooled privacy policy for public comment.
According to the release, based on DoubleClick's average closing stock price for a 10-day period ending May 31, the exchange ratio equals a per share price of 60 cents. The two companies said that price represents a 42 percent premium over MessageMedia's 10-day average closing stock price.
The deal, which must be approved by MessageMedia stockholders, is expected to close in the third quarter of this year.
Several recent studies have predicted that e-mail marketing, or commercial e-mail, is rapidly increasing in volume and importance. If completed, this acquisition would add to DoubleClick's market share in the personalized e-mail space.
A DoubleClick spokesperson told Newsbytes the acquisition of MessageMedia increases the company's client base, allows DoubleClick to enter the licensed software market and will lead to an expansion into Europe.
DoubleClick currently has 240 clients, including Procter & Gamble, J. Crew and Virgin MegaStores.com. The company said it sends out more than 600 million e-mails per month on behalf of those clients.
MessageMedia sends more than 100 million e-mails per month on behalf of its 310 marketers - a group that includes Cisco, E-trade, Columbia House, Intuit, Starwood Hotels, Fleet Boston Financial and Bluelight.com.
"DoubleClick's focus has been on publishers, while MessageMedia's has been on advertisers. That is why DoubleClick has a greater volume of e-mail," said the DoubleClick spokesperson.
The spokesperson said DoubleClick currently offers an outsourced e-mail technology solution to its clients, which means it handles everything for the company. "What we will get from MessageMedia is a licensed software solution we can sell to large companies that want to run their own advertising on their Web sites."
MessageMedia also gives DoubleClick a toehold in the European e-mail marketing space, the spokesperson said.
"MessageMedia has 10 sales people in Europe, mostly in the United Kingdom. With this acquisition, we plan to aggressively go after the European market."
die Nachricht
NEW YORK, NEW YORK, U.S.A. 2001 JUN 1 (NB) -- By Michael Bartlett, Newsbytes. Internet advertising company DoubleClick Inc. [NASDAQ:DCLK] said today it will acquire MessageMedia Inc. [NASDAQ:MESG], an e-mail marketing company, for about $41 million in stock.
DoubleClick will issue 0.0436 of a share of its common stock for each share of Message Media common stock, the two companies said in a release.
The company's announcement comes on the same day that it issued a retooled privacy policy for public comment.
According to the release, based on DoubleClick's average closing stock price for a 10-day period ending May 31, the exchange ratio equals a per share price of 60 cents. The two companies said that price represents a 42 percent premium over MessageMedia's 10-day average closing stock price.
The deal, which must be approved by MessageMedia stockholders, is expected to close in the third quarter of this year.
Several recent studies have predicted that e-mail marketing, or commercial e-mail, is rapidly increasing in volume and importance. If completed, this acquisition would add to DoubleClick's market share in the personalized e-mail space.
A DoubleClick spokesperson told Newsbytes the acquisition of MessageMedia increases the company's client base, allows DoubleClick to enter the licensed software market and will lead to an expansion into Europe.
DoubleClick currently has 240 clients, including Procter & Gamble, J. Crew and Virgin MegaStores.com. The company said it sends out more than 600 million e-mails per month on behalf of those clients.
MessageMedia sends more than 100 million e-mails per month on behalf of its 310 marketers - a group that includes Cisco, E-trade, Columbia House, Intuit, Starwood Hotels, Fleet Boston Financial and Bluelight.com.
"DoubleClick's focus has been on publishers, while MessageMedia's has been on advertisers. That is why DoubleClick has a greater volume of e-mail," said the DoubleClick spokesperson.
The spokesperson said DoubleClick currently offers an outsourced e-mail technology solution to its clients, which means it handles everything for the company. "What we will get from MessageMedia is a licensed software solution we can sell to large companies that want to run their own advertising on their Web sites."
MessageMedia also gives DoubleClick a toehold in the European e-mail marketing space, the spokesperson said.
"MessageMedia has 10 sales people in Europe, mostly in the United Kingdom. With this acquisition, we plan to aggressively go after the European market."
