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ONLINE DATING SERVICES VIE TO OFFER SAFETY FIRST
By LAUREN BARACK
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May 23, 2003 -- The newest launch in the online dating wars is meant to address single`s safety concerns.
Match.com is offering live phone calls between prospective couples - but their phone numbers are blind to each other.
The service quietly launched the feature in the last two weeks, but plans to start marketing the feature next week.
While users have been able to send e-mails and instant messages on other services, like Yahoo! Personals, that cloak one`s identity, phone calls have had to be made at a subscribers discretion.
"I think safety is an issue in any way that subscribers connect," said Tim Sullivan, president of Match.com.
More than half of Match.com`s subscribers said they would not feel comfortable giving out their phone number to a prospective date, even after exchanging three e-mails, Sullivan said.
For $4.95, a Match.com subscriber can request a 15-minute phone call with another person. The site actually places the call to both people, which keeps both phone numbers anonymous. They can also choose to leave a message, or schedule a call at a certain time.
Match.com licensed the technology from Keen.com, which has also installed the feature on Electronic Art`s Pogo games allowing gamers to chat with each other while playing, said Marc Barach, Keen.com`s chief marketing officer.
The online dating scene has heated up in recent months - for both users and the companies offering the services.
Singles looking for a relationship in this digital age have made online dating the largest revenue generator among the online content space, according to comScore Media Metrix, an online measurement company. It cites revenue growth of more than 300 percent in the last year, from $72 million for the whole space in 2001 to $302 million in 2002.
Match.com, owned by Barry Diller, has seen its reigning status usurped by a British upstart, MatchNet, which launched in 1998. The company owns several dating sites, including AmericanSingles.com which has reportedly been promoting itself heavily in recent months, and logged 12.5 million unique visitors in April, according to comScore Media Metrix.
Match.com comes in second with 8.7 million unique visitors, with Yahoo! Personals a close third with 7.8 million eyeballs.
Both AmericanSingles.com and Match.com offer direct links from their home page with safety tips for those looking for dates.
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NEW YORK POST is a registered trademark of NYP Holdings, Inc. NYPOST.COM, NYPOSTONLINE.COM, and NEWYORKPOST.COM are trademarks of NYP Holdings, Inc. Copyright 2003 NYP Holdings, Inc. All rights reserved.
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ONLINE DATING SERVICES VIE TO OFFER SAFETY FIRST
By LAUREN BARACK
--------------------------------------------------
May 23, 2003 -- The newest launch in the online dating wars is meant to address single`s safety concerns.
Match.com is offering live phone calls between prospective couples - but their phone numbers are blind to each other.
The service quietly launched the feature in the last two weeks, but plans to start marketing the feature next week.
While users have been able to send e-mails and instant messages on other services, like Yahoo! Personals, that cloak one`s identity, phone calls have had to be made at a subscribers discretion.
"I think safety is an issue in any way that subscribers connect," said Tim Sullivan, president of Match.com.
More than half of Match.com`s subscribers said they would not feel comfortable giving out their phone number to a prospective date, even after exchanging three e-mails, Sullivan said.
For $4.95, a Match.com subscriber can request a 15-minute phone call with another person. The site actually places the call to both people, which keeps both phone numbers anonymous. They can also choose to leave a message, or schedule a call at a certain time.
Match.com licensed the technology from Keen.com, which has also installed the feature on Electronic Art`s Pogo games allowing gamers to chat with each other while playing, said Marc Barach, Keen.com`s chief marketing officer.
The online dating scene has heated up in recent months - for both users and the companies offering the services.
Singles looking for a relationship in this digital age have made online dating the largest revenue generator among the online content space, according to comScore Media Metrix, an online measurement company. It cites revenue growth of more than 300 percent in the last year, from $72 million for the whole space in 2001 to $302 million in 2002.
Match.com, owned by Barry Diller, has seen its reigning status usurped by a British upstart, MatchNet, which launched in 1998. The company owns several dating sites, including AmericanSingles.com which has reportedly been promoting itself heavily in recent months, and logged 12.5 million unique visitors in April, according to comScore Media Metrix.
Match.com comes in second with 8.7 million unique visitors, with Yahoo! Personals a close third with 7.8 million eyeballs.
Both AmericanSingles.com and Match.com offer direct links from their home page with safety tips for those looking for dates.
For more information and headlines on this company
CLICK HERE
Print this story Previous articles on this topic
Click for permission to reprint
Back to Business Index | Home
NEW YORK POST is a registered trademark of NYP Holdings, Inc. NYPOST.COM, NYPOSTONLINE.COM, and NEWYORKPOST.COM are trademarks of NYP Holdings, Inc. Copyright 2003 NYP Holdings, Inc. All rights reserved.
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