Associated Press
Feb. 11, 2002 12:00:00
PITTSBURGH - Kids went wild for green ketchup and slurped up a purple variety. Just as grown-ups are getting comfortable with those unexpected hues, Heinz has more surprises on the way.
Chocolate fries with your burger?
Beginning in May, H.J. Heinz will ship a new line of Ore-Ida frozen potato products called Funky Fries featuring five new shapes, colors and flavors intended to give kids even more say over their parents' grocery store lists.
The products include french fries flavored with sour cream and chives, cinnamon-and-sugar "Cinna-Stiks," and "Crunchy Rings," basically Tater Tots with a hole in the middle.
Then there's "Kool Blue," a sky blue, seasoned french fry, and brown, chocolatey "Cocoa Crispers," designed "for kids with a sweet tooth."
It all started with normal market research, said John Carroll, managing director of North American potatoes and snacks for Heinz's frozen food division.
Heinz started a year ago with 50-odd ideas (one that was rejected was Fruit Loops-flavored fries, Carroll says) and pared them down to five.
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Der letzte Schrei bei den Amis!
Der Heinz-Kurs regt sich noch nicht... ;-)
Feb. 11, 2002 12:00:00
PITTSBURGH - Kids went wild for green ketchup and slurped up a purple variety. Just as grown-ups are getting comfortable with those unexpected hues, Heinz has more surprises on the way.
Chocolate fries with your burger?
Beginning in May, H.J. Heinz will ship a new line of Ore-Ida frozen potato products called Funky Fries featuring five new shapes, colors and flavors intended to give kids even more say over their parents' grocery store lists.
The products include french fries flavored with sour cream and chives, cinnamon-and-sugar "Cinna-Stiks," and "Crunchy Rings," basically Tater Tots with a hole in the middle.
Then there's "Kool Blue," a sky blue, seasoned french fry, and brown, chocolatey "Cocoa Crispers," designed "for kids with a sweet tooth."
It all started with normal market research, said John Carroll, managing director of North American potatoes and snacks for Heinz's frozen food division.
Heinz started a year ago with 50-odd ideas (one that was rejected was Fruit Loops-flavored fries, Carroll says) and pared them down to five.
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Der letzte Schrei bei den Amis!
Der Heinz-Kurs regt sich noch nicht... ;-)
