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Blue Nile, Inc. is an online retailer of diamonds and fine jewelry with a particular focus on engagement diamonds and settings. Diamonds represent the most significant component of its product offerings. The Company's range of fine jewelry products includes diamond, platinum, gold, pearl and sterling silver jewelry and accessories. Its fine jewelry assortment includes rings, wedding bands, earrings, necklaces, pendants, bracelets and watches. Customers can purchase customized diamond jewelry by selecting a diamond and then choosing from a variety of ring, earring and pendant settings that are designed to match the shape of each individual diamond. The customized product is then assembled and delivered to the customer typically within four business days.
Blue Nile, Inc. is an online retailer of diamonds and fine jewelry with a particular focus on engagement diamonds and settings. Diamonds represent the most significant component of its product offerings. The Company's range of fine jewelry products includes diamond, platinum, gold, pearl and sterling silver jewelry and accessories. Its fine jewelry assortment includes rings, wedding bands, earrings, necklaces, pendants, bracelets and watches. Customers can purchase customized diamond jewelry by selecting a diamond and then choosing from a variety of ring, earring and pendant settings that are designed to match the shape of each individual diamond. The customized product is then assembled and delivered to the customer typically within four business days.