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BMCMEDIA.COM, TELSTRA CORPORATION, THE FANTASTIC CORPORATION AND LEADING CONTENT PROVIDERS LAUNCH BROADBAND INDUSTRY ASSOCIATION TO DEVELOP MARKETING AND ADVERTISING CONTENT
Sydney (Australia), 24 November, 2000 - BMCMedia.com Ltd, Telstra Corporation Ltd, The Fantastic Corporation, and some of Australia's leading content providers have joined together in the formation of the Australian "Broadband Media and Advertising Alliance" (BMAA), for the development of standards for the placement of interactive advertising in broadband channels distributed to homes and businesses.
The BMAA has been established to develop standards for the next generation of online advertising and marketing content. This will include setting voluntary industry standards and educating developers of broadband advertising and marketing content on technology, taste, and privacy issues relating to the Trade Practices Act.
The move to establish the BMAA follows the successful trial by Telstra Corporation of Fantastic's multicast broadband platform; the initial development of broadband channels by content providers trialling Fantastic's multimedia platform; and BMCMedia's trial of the platform for the aggregation and delivery of interactive advertising on broadband channels.
Strong growth in online advertising
According to The Fantastic Corporation, broadband access presents advertisers with a distribution technology that is not affected by the bandwidth constraints of the Internet. The use of both push (point-to-multipoint) and pull (point-to-point) broadband services provides advertisers with a rich multimedia communications platform, for which more sophisticated advertising and marketing content can be developed. www.consult projects online advertising in Australia to grow from AU$90 million to $210 million over the next year.
Director of Business Development for BMCMedia, Mr Alan Long, said "In this fast growing industry, we have recognised that proper self-regulatory controls on advertising standards need to be put in place and we will be seeking membership of the association among online marketing and advertising content developers and publishers, advertising agencies and online advertising sales groups working in the broadband environment."
Managing Director of The Fantastic Corporation, Mr Laurence Cole, said "We expect to see a marked increase in the number of consumers* of broadband services over the next five years. As provider of a unique and leading-edge multimedia broadband distribution solution for content providers and telecommunications companies, Fantastic is proud to work with BMCMedia and Telstra to shape a better advertising experience for Australian consumers."
Broadband Development Manager for Telstra Corporation, Mr Chris Flintoft, said "The new broadband environment will be an "always on" service - a perfect distribution model for advertising and marketing content. However, given the subscription model used in the broadband environment, it's vital that advertising and marketing content is of a superior standard to entice and satisfy consumers that have chosen and paid for a particular genre of content. Consumers are not looking for clutter, but are prepared for targetted messages."
Some of Australia's leading content providers are producing content and developing broadband channels using Fantastic's multimedia platform, including BeyondOnline, itv|world, eMAX, and Digital One. The concept of combining video, audio, software programs, streaming data or other multimedia content and its transmission to intelligent devices such as PCs, set top boxes or hand held devices where it can be manipulated, is changing the way content will be viewed and received over the next five years. These content providers will work with BMCMedia.com, Telstra, and Fantastic to establish the Broadband Media and Advertising Alliance.
* See graph from Baskervilled Communications showing marked increase in the number of broadband consumers:
BMCMedia.com (Australian Stock Exchange code: BMC) is Asia Pacific's foremost provider of interactive advertising and marketing solutions. BMCMedia assists advertisers to sell products and services to audiences using the Internet. BMCMedia represents more than 400 independent web sites, including telstra.com, sina.com, eColes, Ismart.net, renren, Boom, Real Networks, travel.com.au and go2hk. The company has its head office in Sydney and regional offices in Melbourne, Singapore, Hong Kong, Beijing, Taipei, Tokyo and New York.
Telstra Corporation Limited is Australia's principal telecommunications company and a significant international communications provider. The company's business covers the whole scope of telecommunications: from providing telephone exchange lines to homes and businesses, to servicing domestic/international telephone calls, and supplying mobile communication services - as well as the application of value-adding information technology (IT) to corporate processes.
Telstra has an established reputation for designing, building and supporting innovative and value added communications-based systems, both for its own needs and for those of commercial partners in industry, transport, finance, defence and public administration.
The Fantastic Corporation (Zug, Switzerland) is the leading provider of software solutions for data broadcasting. This is an emerging communications technology which combines point-to-multipoint digital broadcasting with point-to-point Internet connectivity, in order to deliver rich interactive media content to PCs, digital set-top boxes or handheld devices (including 3G mobile phones) over any broadband IP network.
By merging the inherent bandwidth and speed benefits of broadcasting technologies with the interactivity of the Internet, data broadcast provides superior content distribution and interaction in an increasingly IP-centric world. Fantastic's end-to-end software supports the rapid growth of the "data broadcast" industry.
Fantastic's global partners and customers include BT plc, Telecom Italia, Deutsche Telekom, Loral Space and Communications, Reuters, Lucent Technologies, Intel, Singapore Press Holdings and Inktomi.
Fantastic is a public company, quoted on the Frankfurt Stock exchange using the symbol: FAN
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For further information, please contact:
The Fantastic Corporation
Sarah Beresford
Marketing Manager, Australia/New Zealand
Tel +61 2 9957 4899
E-mail: sarah.beresford@fantastic.com
BMC Media
Justine Szmajda
Marketing Manager
Tel +61 2 9240 2362
E-mail: justine_szmajda@bmcmedia.com
Edelman Public Relations
Peter Sertori
Account Director
Tel +61 2 9936 5500
E-mail: psertori@edelman.com.au
Visit our website at www.fantastic.com
The Fantastic Corporation is a registered trademark. Channel Management CenterTM (CMC), Channel Editorial CenterTM (CEC), MediaSurferTM and Fantastic SmartCasterTM are trademarks of The Fantastic Corporation.
BMCMEDIA.COM, TELSTRA CORPORATION, THE FANTASTIC CORPORATION AND LEADING CONTENT PROVIDERS LAUNCH BROADBAND INDUSTRY ASSOCIATION TO DEVELOP MARKETING AND ADVERTISING CONTENT
Sydney (Australia), 24 November, 2000 - BMCMedia.com Ltd, Telstra Corporation Ltd, The Fantastic Corporation, and some of Australia's leading content providers have joined together in the formation of the Australian "Broadband Media and Advertising Alliance" (BMAA), for the development of standards for the placement of interactive advertising in broadband channels distributed to homes and businesses.
The BMAA has been established to develop standards for the next generation of online advertising and marketing content. This will include setting voluntary industry standards and educating developers of broadband advertising and marketing content on technology, taste, and privacy issues relating to the Trade Practices Act.
The move to establish the BMAA follows the successful trial by Telstra Corporation of Fantastic's multicast broadband platform; the initial development of broadband channels by content providers trialling Fantastic's multimedia platform; and BMCMedia's trial of the platform for the aggregation and delivery of interactive advertising on broadband channels.
Strong growth in online advertising
According to The Fantastic Corporation, broadband access presents advertisers with a distribution technology that is not affected by the bandwidth constraints of the Internet. The use of both push (point-to-multipoint) and pull (point-to-point) broadband services provides advertisers with a rich multimedia communications platform, for which more sophisticated advertising and marketing content can be developed. www.consult projects online advertising in Australia to grow from AU$90 million to $210 million over the next year.
Director of Business Development for BMCMedia, Mr Alan Long, said "In this fast growing industry, we have recognised that proper self-regulatory controls on advertising standards need to be put in place and we will be seeking membership of the association among online marketing and advertising content developers and publishers, advertising agencies and online advertising sales groups working in the broadband environment."
Managing Director of The Fantastic Corporation, Mr Laurence Cole, said "We expect to see a marked increase in the number of consumers* of broadband services over the next five years. As provider of a unique and leading-edge multimedia broadband distribution solution for content providers and telecommunications companies, Fantastic is proud to work with BMCMedia and Telstra to shape a better advertising experience for Australian consumers."
Broadband Development Manager for Telstra Corporation, Mr Chris Flintoft, said "The new broadband environment will be an "always on" service - a perfect distribution model for advertising and marketing content. However, given the subscription model used in the broadband environment, it's vital that advertising and marketing content is of a superior standard to entice and satisfy consumers that have chosen and paid for a particular genre of content. Consumers are not looking for clutter, but are prepared for targetted messages."
Some of Australia's leading content providers are producing content and developing broadband channels using Fantastic's multimedia platform, including BeyondOnline, itv|world, eMAX, and Digital One. The concept of combining video, audio, software programs, streaming data or other multimedia content and its transmission to intelligent devices such as PCs, set top boxes or hand held devices where it can be manipulated, is changing the way content will be viewed and received over the next five years. These content providers will work with BMCMedia.com, Telstra, and Fantastic to establish the Broadband Media and Advertising Alliance.
* See graph from Baskervilled Communications showing marked increase in the number of broadband consumers:
BMCMedia.com (Australian Stock Exchange code: BMC) is Asia Pacific's foremost provider of interactive advertising and marketing solutions. BMCMedia assists advertisers to sell products and services to audiences using the Internet. BMCMedia represents more than 400 independent web sites, including telstra.com, sina.com, eColes, Ismart.net, renren, Boom, Real Networks, travel.com.au and go2hk. The company has its head office in Sydney and regional offices in Melbourne, Singapore, Hong Kong, Beijing, Taipei, Tokyo and New York.
Telstra Corporation Limited is Australia's principal telecommunications company and a significant international communications provider. The company's business covers the whole scope of telecommunications: from providing telephone exchange lines to homes and businesses, to servicing domestic/international telephone calls, and supplying mobile communication services - as well as the application of value-adding information technology (IT) to corporate processes.
Telstra has an established reputation for designing, building and supporting innovative and value added communications-based systems, both for its own needs and for those of commercial partners in industry, transport, finance, defence and public administration.
The Fantastic Corporation (Zug, Switzerland) is the leading provider of software solutions for data broadcasting. This is an emerging communications technology which combines point-to-multipoint digital broadcasting with point-to-point Internet connectivity, in order to deliver rich interactive media content to PCs, digital set-top boxes or handheld devices (including 3G mobile phones) over any broadband IP network.
By merging the inherent bandwidth and speed benefits of broadcasting technologies with the interactivity of the Internet, data broadcast provides superior content distribution and interaction in an increasingly IP-centric world. Fantastic's end-to-end software supports the rapid growth of the "data broadcast" industry.
Fantastic's global partners and customers include BT plc, Telecom Italia, Deutsche Telekom, Loral Space and Communications, Reuters, Lucent Technologies, Intel, Singapore Press Holdings and Inktomi.
Fantastic is a public company, quoted on the Frankfurt Stock exchange using the symbol: FAN
--------------------------------------------------
For further information, please contact:
The Fantastic Corporation
Sarah Beresford
Marketing Manager, Australia/New Zealand
Tel +61 2 9957 4899
E-mail: sarah.beresford@fantastic.com
BMC Media
Justine Szmajda
Marketing Manager
Tel +61 2 9240 2362
E-mail: justine_szmajda@bmcmedia.com
Edelman Public Relations
Peter Sertori
Account Director
Tel +61 2 9936 5500
E-mail: psertori@edelman.com.au
Visit our website at www.fantastic.com
The Fantastic Corporation is a registered trademark. Channel Management CenterTM (CMC), Channel Editorial CenterTM (CEC), MediaSurferTM and Fantastic SmartCasterTM are trademarks of The Fantastic Corporation.
