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BusinessWire, 11/12/2001 09:09
Razorfish Helps Launch New On-air Look for DIRECTV - R - Service; Redesign of On-Air Identity and Cross-Channel Promotional Spots Supports Company's Marketing Initiatives
NEW YORK--(BUSINESS WIRE)--Nov. 12, 2001--Razorfish, Inc. (NASDAQ:RAZF), the global digital solutions provider, today announced the completion of a redesign of the on-air look seen by the more than 10.3 million customers of DIRECTV(R) service.
The new on-air look is scheduled to debut in early November.
Over a six-month period, Razorfish assisted DIRECTV with the redesign of various elements of the overall on-air look of the service, including the development of a new on-air labeling system to reflect the hierarchy of its sub-brands, logo animations, title sequences, a modular toolkit for on-air promotion, and specifically-designed music. DIRECTV is the nation's leading provider of digital satellite television service in the United States.
In addition, Razorfish was engaged to develop a promotional campaign for DIRECTV. The campaign, for placement on the DIRECTV(R) service only, is designed to promote monthly service upgrades and features 30- and 15-second spots targeted at existing customers.
"A lot of time, effort and, most importantly, talent was devoted to this redesign, and the new look and feel reflect that," said Stephanie Campbell, senior vice president of Programming, DIRECTV, Inc. "Our collaboration with Razorfish's award-winning broadcast team injected fresh insight to the creative and strategic process."
"We're very excited to be a part of this important assignment for DIRECTV," said Jane Friesen, general manager for Razorfish's media and entertainment practice. "The transformed on-air identity and new promotional spots we developed support DIRECTV's overall brand strategy, for a consistent viewing experience."
Federico Gaggio, who led the project as creative director, added: "DirecTV came to us looking for an original solution that would help them stand out as a mature brand as well as achieve consistency across the many diverse channels that constitute the platform. We're pleased with the result of our collaboration, which combines a brand strategy with a powerful creative concept to form an innovative, usable package."
Razorfish is supporting DIRECTV broadcast facilities in Los Angeles and Castle Rock, CO following the development and implementation of the new on-air elements.
Razorfish's media and entertainment practice has demonstrated its vast experience and expertise in the area of media and entertainment branding through work recently completed for ZDF, Fox International, TiVo, HBO, and Telemundo.
About DIRECTV, Inc.
DIRECTV is the nation's leading digital satellite television service provider with more than 10.3 million customers. DIRECTV and the Cyclone Design logo are trademarks of DIRECTV, Inc., a unit of Hughes Electronics Corporation. HUGHES is the world's leading provider of digital television entertainment, and satellite and wireless systems and services. The earnings of HUGHES, a unit of General Motors Corporation, are used to calculate the earnings per share attributable to the General Motors Class H common stock (NYSE:GMH). Visit DIRECTV on the World Wide Web at DIRECTV.com.
About Razorfish
Founded in 1995, Razorfish is a global digital solutions provider that helps leading companies generate competitive value by leveraging the power of digital technology. From strategy and design to system integration, Razorfish provides clients with opportunities to increase their return on investment, enhance productivity, and maximize the value of their relationships with customers, employees, and partners. Razorfish is headquartered in New York and has offices in Amsterdam, Boston, Frankfurt, Hamburg, Los Angeles, Munich, New York, Oslo, San Francisco, Silicon Valley, Stockholm, and Tokyo. Recent Razorfish clients include Ford Motor Company, AstraZeneca, Deutsche Bank, Nissan-Europe, Panalpina, DIRECTV, Sony Corporation, and HBO. For more information visit: www.razorfish.com.
Razorfish and the Razorfish logo are registered trademarks and/or service marks of Razorfish, Inc. in the United States and other countries. Other parties' trademarks or service marks are the property of their respective owners and should be treated as such.
Forward-Looking Statement Disclaimer
This release contains, in addition to historical information, forward-looking statements, including, but not limited to, Razorfish's strategies and goals with respect to its structure and service offerings. We use words like "anticipates", "believes", "plans", "intends", "expects", "future" and similar expressions to identify forward-looking statements. Forward-looking statements are subject by their nature to risks and uncertainties, and actual results could differ materially from those set forth in the forward-looking statements. Typical risks and uncertainties include, but are not limited to, those related to the number and size of projects completed in a given period, integration of acquisitions, international and domestic economic conditions including, without limitation, interest rate and currency exchange rate fluctuations, changes in competition, our ability to manage growth and international operations effectively, retention of our professionals and other factors described from time to time in Razorfish's reports filed with the Securities Exchange Commission. In addition, we draw your attention to risk factors identified by Razorfish's 2000 Form 10-K filed with the Securities Exchange Commission on April 2, 2001 and its quarterly report on Form 10-Q, filed August 14, 2001. Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. Razorfish is not undertaking to update any information in the foregoing reports until the effective date of its future reports required by the securities laws
Razorfish Helps Launch New On-air Look for DIRECTV - R - Service; Redesign of On-Air Identity and Cross-Channel Promotional Spots Supports Company's Marketing Initiatives
NEW YORK--(BUSINESS WIRE)--Nov. 12, 2001--Razorfish, Inc. (NASDAQ:RAZF), the global digital solutions provider, today announced the completion of a redesign of the on-air look seen by the more than 10.3 million customers of DIRECTV(R) service.
The new on-air look is scheduled to debut in early November.
Over a six-month period, Razorfish assisted DIRECTV with the redesign of various elements of the overall on-air look of the service, including the development of a new on-air labeling system to reflect the hierarchy of its sub-brands, logo animations, title sequences, a modular toolkit for on-air promotion, and specifically-designed music. DIRECTV is the nation's leading provider of digital satellite television service in the United States.
In addition, Razorfish was engaged to develop a promotional campaign for DIRECTV. The campaign, for placement on the DIRECTV(R) service only, is designed to promote monthly service upgrades and features 30- and 15-second spots targeted at existing customers.
"A lot of time, effort and, most importantly, talent was devoted to this redesign, and the new look and feel reflect that," said Stephanie Campbell, senior vice president of Programming, DIRECTV, Inc. "Our collaboration with Razorfish's award-winning broadcast team injected fresh insight to the creative and strategic process."
"We're very excited to be a part of this important assignment for DIRECTV," said Jane Friesen, general manager for Razorfish's media and entertainment practice. "The transformed on-air identity and new promotional spots we developed support DIRECTV's overall brand strategy, for a consistent viewing experience."
Federico Gaggio, who led the project as creative director, added: "DirecTV came to us looking for an original solution that would help them stand out as a mature brand as well as achieve consistency across the many diverse channels that constitute the platform. We're pleased with the result of our collaboration, which combines a brand strategy with a powerful creative concept to form an innovative, usable package."
Razorfish is supporting DIRECTV broadcast facilities in Los Angeles and Castle Rock, CO following the development and implementation of the new on-air elements.
Razorfish's media and entertainment practice has demonstrated its vast experience and expertise in the area of media and entertainment branding through work recently completed for ZDF, Fox International, TiVo, HBO, and Telemundo.
About DIRECTV, Inc.
DIRECTV is the nation's leading digital satellite television service provider with more than 10.3 million customers. DIRECTV and the Cyclone Design logo are trademarks of DIRECTV, Inc., a unit of Hughes Electronics Corporation. HUGHES is the world's leading provider of digital television entertainment, and satellite and wireless systems and services. The earnings of HUGHES, a unit of General Motors Corporation, are used to calculate the earnings per share attributable to the General Motors Class H common stock (NYSE:GMH). Visit DIRECTV on the World Wide Web at DIRECTV.com.
About Razorfish
Founded in 1995, Razorfish is a global digital solutions provider that helps leading companies generate competitive value by leveraging the power of digital technology. From strategy and design to system integration, Razorfish provides clients with opportunities to increase their return on investment, enhance productivity, and maximize the value of their relationships with customers, employees, and partners. Razorfish is headquartered in New York and has offices in Amsterdam, Boston, Frankfurt, Hamburg, Los Angeles, Munich, New York, Oslo, San Francisco, Silicon Valley, Stockholm, and Tokyo. Recent Razorfish clients include Ford Motor Company, AstraZeneca, Deutsche Bank, Nissan-Europe, Panalpina, DIRECTV, Sony Corporation, and HBO. For more information visit: www.razorfish.com.
Razorfish and the Razorfish logo are registered trademarks and/or service marks of Razorfish, Inc. in the United States and other countries. Other parties' trademarks or service marks are the property of their respective owners and should be treated as such.
Forward-Looking Statement Disclaimer
This release contains, in addition to historical information, forward-looking statements, including, but not limited to, Razorfish's strategies and goals with respect to its structure and service offerings. We use words like "anticipates", "believes", "plans", "intends", "expects", "future" and similar expressions to identify forward-looking statements. Forward-looking statements are subject by their nature to risks and uncertainties, and actual results could differ materially from those set forth in the forward-looking statements. Typical risks and uncertainties include, but are not limited to, those related to the number and size of projects completed in a given period, integration of acquisitions, international and domestic economic conditions including, without limitation, interest rate and currency exchange rate fluctuations, changes in competition, our ability to manage growth and international operations effectively, retention of our professionals and other factors described from time to time in Razorfish's reports filed with the Securities Exchange Commission. In addition, we draw your attention to risk factors identified by Razorfish's 2000 Form 10-K filed with the Securities Exchange Commission on April 2, 2001 and its quarterly report on Form 10-Q, filed August 14, 2001. Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. Razorfish is not undertaking to update any information in the foregoing reports until the effective date of its future reports required by the securities laws
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Razorfish Launches New Financial Site for Norway's Leading Financial Services Group Den norske Bank
OSLO, Norway--(BUSINESS WIRE)--Nov. 15, 2001--
Long-Term Relationship with Razorfish Culminates in one
of Norway's Largest Web Sites Serving the Financial Sector
Razorfish, Inc. (NASDAQ:RAZF), the global digital solutions provider, today announced the launch of www.dnb.no, a new web site for Den norske Bank, Norway's leading financial institution.
"The new DnB.no represents the first step in the company's commitment to establishing the Internet as an essential channel for distributing our range of financial products and services and increasing interaction with our customers," said Jan Juel Vanberg, bank manager responsible for DnB.no.
Den norske Bank engaged Razorfish to assist in establishing a new technological platform and to re-launch the previous 8000-page site with a more customer focused, streamlined navigation. Extensive usability testing resulted in a new scalable site, which was developed to accommodate future segmentation and incorporate new products and services. A new visual identity and consistent user experience allow for possible future expansion across new delivery platforms, such as iTV and 3G wireless. The end result is a more structured and comprehensive online financial service, complete with a front page offering the latest financial news and daily reports, as well as online banking functionality and personalization features.
"As Norway's leading financial services group, DnB is focusing ambitiously on the Internet to extend their customer relationships," said Robert Keil, managing director of Razorfish Oslo. "We believe their new web presence can increase customer loyalty, increase sales, and strengthen their competitive position in the financial services community. We look forward to continuing our collaboration with DnB to further expand the range of online financial services they offer and to strengthen their position as a leading force in e-business."
Den norske Bank is the latest in a series of recent Razorfish projects in the financial services sector, including Patagon, State Street, HypoVereinsbank, and ADIG Investment.
About Den norske Bank ASA:
Den norske Bank ASA is the banking operations of Norway's leading financial institution, DnB Holding ASA. Den norske Bank serves private individuals, companies, organizations and the public sector. Den norske Bank merged with state owned Postbanken in December 1999. A network of 125 domestic branches, 900 post offices and 2,400 rural postmen, in addition to electronic channels, serves Den norske Bank's customers in Norway. International branches are located in London, New York, Singapore, Hamburg, Copenhagen and Stockholm. The DnB Holding share, is traded on the Oslo Stock Exchange under the ticker 'DNB'.
About Razorfish
Founded in 1995, Razorfish is a global digital solutions provider that helps leading companies generate competitive value by leveraging the power of digital technology. From strategy and design to system integration, Razorfish provides clients with opportunities to increase their return on investment, enhance productivity, and maximize the value of their relationships with customers, employees, and partners. Razorfish is headquartered in New York and has offices in Amsterdam, Boston, Frankfurt, Hamburg, Los Angeles, Munich, New York, Oslo, San Francisco, Silicon Valley, Stockholm, and Tokyo. Recent Razorfish clients include Ford Motor Company, AstraZeneca, Deutsche Bank, Nissan-Europe, DirecTV, Sony Corporation, Panalpina, and HBO. For more information visit: www.razorfish.com.
Razorfish and the Razorfish logo are registered trademarks and/or service marks of Razorfish, Inc. in the United States and other countries. Other parties' trademarks or service marks are the property of their respective owners and should be treated as such.
Forward-Looking Statement Disclaimer
This release contains, in addition to historical information, forward-looking statements, including, but not limited to, Razorfish's strategies and goals with respect to its structure and service offerings. We use words like "anticipates", "believes", "plans", "intends", "expects", "future" and similar expressions to identify forward-looking statements. Forward-looking statements are subject by their nature to risks and uncertainties, and actual results could differ materially from those set forth in the forward-looking statements. Typical risks and uncertainties include, but are not limited to, those related to the number and size of projects completed in a given period, integration of acquisitions, international and domestic economic conditions including, without limitation, interest rate and currency exchange rate fluctuations, changes in competition, our ability to manage growth and international operations effectively, retention of our professionals and other factors described from time to time in Razorfish's reports filed with the Securities Exchange Commission. In addition, we draw your attention to risk factors identified by Razorfish's 2000 Form 10-K filed with the Securities Exchange Commission on April 2, 2001 and its quarterly report on Form 10-Q, filed August 14, 2001. Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. Razorfish is not undertaking to update any information in the foregoing reports until the effective date of its future reports required by the securities laws.
CONTACT: Razorfis
OSLO, Norway--(BUSINESS WIRE)--Nov. 15, 2001--
Long-Term Relationship with Razorfish Culminates in one
of Norway's Largest Web Sites Serving the Financial Sector
Razorfish, Inc. (NASDAQ:RAZF), the global digital solutions provider, today announced the launch of www.dnb.no, a new web site for Den norske Bank, Norway's leading financial institution.
"The new DnB.no represents the first step in the company's commitment to establishing the Internet as an essential channel for distributing our range of financial products and services and increasing interaction with our customers," said Jan Juel Vanberg, bank manager responsible for DnB.no.
Den norske Bank engaged Razorfish to assist in establishing a new technological platform and to re-launch the previous 8000-page site with a more customer focused, streamlined navigation. Extensive usability testing resulted in a new scalable site, which was developed to accommodate future segmentation and incorporate new products and services. A new visual identity and consistent user experience allow for possible future expansion across new delivery platforms, such as iTV and 3G wireless. The end result is a more structured and comprehensive online financial service, complete with a front page offering the latest financial news and daily reports, as well as online banking functionality and personalization features.
"As Norway's leading financial services group, DnB is focusing ambitiously on the Internet to extend their customer relationships," said Robert Keil, managing director of Razorfish Oslo. "We believe their new web presence can increase customer loyalty, increase sales, and strengthen their competitive position in the financial services community. We look forward to continuing our collaboration with DnB to further expand the range of online financial services they offer and to strengthen their position as a leading force in e-business."
Den norske Bank is the latest in a series of recent Razorfish projects in the financial services sector, including Patagon, State Street, HypoVereinsbank, and ADIG Investment.
About Den norske Bank ASA:
Den norske Bank ASA is the banking operations of Norway's leading financial institution, DnB Holding ASA. Den norske Bank serves private individuals, companies, organizations and the public sector. Den norske Bank merged with state owned Postbanken in December 1999. A network of 125 domestic branches, 900 post offices and 2,400 rural postmen, in addition to electronic channels, serves Den norske Bank's customers in Norway. International branches are located in London, New York, Singapore, Hamburg, Copenhagen and Stockholm. The DnB Holding share, is traded on the Oslo Stock Exchange under the ticker 'DNB'.
About Razorfish
Founded in 1995, Razorfish is a global digital solutions provider that helps leading companies generate competitive value by leveraging the power of digital technology. From strategy and design to system integration, Razorfish provides clients with opportunities to increase their return on investment, enhance productivity, and maximize the value of their relationships with customers, employees, and partners. Razorfish is headquartered in New York and has offices in Amsterdam, Boston, Frankfurt, Hamburg, Los Angeles, Munich, New York, Oslo, San Francisco, Silicon Valley, Stockholm, and Tokyo. Recent Razorfish clients include Ford Motor Company, AstraZeneca, Deutsche Bank, Nissan-Europe, DirecTV, Sony Corporation, Panalpina, and HBO. For more information visit: www.razorfish.com.
Razorfish and the Razorfish logo are registered trademarks and/or service marks of Razorfish, Inc. in the United States and other countries. Other parties' trademarks or service marks are the property of their respective owners and should be treated as such.
Forward-Looking Statement Disclaimer
This release contains, in addition to historical information, forward-looking statements, including, but not limited to, Razorfish's strategies and goals with respect to its structure and service offerings. We use words like "anticipates", "believes", "plans", "intends", "expects", "future" and similar expressions to identify forward-looking statements. Forward-looking statements are subject by their nature to risks and uncertainties, and actual results could differ materially from those set forth in the forward-looking statements. Typical risks and uncertainties include, but are not limited to, those related to the number and size of projects completed in a given period, integration of acquisitions, international and domestic economic conditions including, without limitation, interest rate and currency exchange rate fluctuations, changes in competition, our ability to manage growth and international operations effectively, retention of our professionals and other factors described from time to time in Razorfish's reports filed with the Securities Exchange Commission. In addition, we draw your attention to risk factors identified by Razorfish's 2000 Form 10-K filed with the Securities Exchange Commission on April 2, 2001 and its quarterly report on Form 10-Q, filed August 14, 2001. Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. Razorfish is not undertaking to update any information in the foregoing reports until the effective date of its future reports required by the securities laws.
CONTACT: Razorfis
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