Taylor Swift NOW to Launch Exclusively on All AT&T Platforms Later This Year

In the coming weeks, fans can get a sneak peek of the channel. Follow AT&T, Taylor Nation and Taylor's social media handles for the latest news and information.

Taylor Swift NOW is one of many pieces of our AT&T's exclusive multi-year, multi-faceted deal with the 10-time Grammy winner.  Swift will also headline the DIRECTV Super Saturday Night in Houston on Feb. 4, the night before the Big Game. Portions of this concert will air on Taylor Swift NOW at a later date. Fans will have access to tickets through a series of AT&T promotions and campaigns.  

Want to learn more about AT&T and Taylor Swift partnership and tickets for the Super Saturday Night? Follow AT&T, Taylor Nation and Taylor's social media handles for updates.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About Taylor Swift
In the fall of 2014, when Taylor Swift released her critically acclaimed fifth album, 1989, she astounded the world by selling almost 1.3 million albums in its debut week -- a feat that had been called impossible. Taylor is the only artist in history to have three albums sell over one million copies in their first week of release (2010's Speak Now, 2012's RED and 2014's 1989). Taylor, a ten-time GRAMMY winner, is a singer, musician and songwriter, and not only the youngest winner in history, but the only female solo artist to win the music industry's highest honor, the GRAMMY Award for Album of the Year twice. Taylor has an album on Rolling Stone's prestigious The 50 Greatest Albums of All Time (by women) list, she is Billboard's youngest-ever Woman of the Year and the only artist to have been awarded this honor twice, Time magazine has named her one the of the 100 Most Influential People in the world and one of only eight candidates for their most prestigious honor, 2014 Person of the Year and is the inaugural recipient of AMA's Dick Clark Award for Excellence. The number of awards she has won and the sales figures only tell part of Taylor's story. It's the intangibles that elevate Taylor into the stratosphere of our pop culture planet, allowing the 26-year old singer-songwriter to orbit in a more rarified air. Her large-scale charitable contributions are one thing, but it's in the small gestures – the notes of compassion she posts on the Instagram photos of lovelorn fans, the genuine hugs she distributes without discretion – where Swift proves time and time again that platinum-selling, record-setting success has not changed her inherent nature. She is awkwardly honest and powerfully empathetic; a brazen superfan, loyal friend, fierce protector of hearts; and one of the world's greatest ambassadors for the power of just being yourself.

About AT&T
AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, mobile, high speed internet and voice services. We're the world's largest provider of pay TV. We have TV customers in the U.S. and 11 Latin American countries. We offer the best global coverage of any U.S. wireless provider.* And we help businesses worldwide serve their customers better with our mobility and highly secure cloud solutions.

Additional information about AT&T products and services is available at http://about.att.com. Follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

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SOURCE AT&T Inc.