Swedish Match: Half Year Report January - June 2010

* Sales for the second quarter were 3,701 MSEK (3,666)
  * In local currencies, sales for the second quarter increased by 4 percent,
    with growth in all product areas except for chewing tobacco
  * Operating profit for the second quarter was 945 MSEK (899). Including
    depreciation and amortization on assets held for sale, operating profit was
    911 MSEK (899)
  * In local currencies, operating profit for the second quarter increased by 8
    percent. Including depreciation and amortization on assets held for sale,
    operating profit for the second quarter increased by 4 percent
  * EPS (basic) for the second quarter amounted to 2.78 SEK (2.51)
 
For the full report: http://www.swedishmatch.com/investors/
 
Swedish Match telephone conference
 
A telephone conference will be held today, Wednesday 21 July at 2:30 p.m. (CET),
(1:30 p.m. UK time). At this time we will review and comment on the results.
Participants will include Lars Dahlgren, Joakim Tilly, Henrik Brehmer, and
Emmett Harrison.
 
Listen to the telephone conference live at:
http://www.swedishmatch.com/investors/
 
Replay will be available for 30 days at the link above as well as on telephone
number:
UK replay number: +44 20 7031 4064, access code: 855233
US replay number: +1 954 334 0342, access code: 855233
Swedish replay number: +46 8 505 203 33, access code: 855233
 
____________
 
For further information, please contact:
 
Lars Dahlgren, President and Chief Executive Officer
Office +46 8 658 0441, Mobile +46 70 958 0441
 
Joakim Tilly, Chief Financial Officer
Office +46 8 658 0213, Mobile +46 76 860 9597
 
Henrik Brehmer, Senior Vice President Corporate Communications
Office +46 8 658 0452, Mobile +46 76 111 3414
 
Emmett Harrison, Senior Vice President Investor Relations and Corporate
Sustainability
Office +46 8 658 0173, Mobile +46 70 938 0173
 
____________
 
The character of the information in this report is such that it shall be
disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities
Markets Act. The information was disclosed to the media on July 21, 2010 at
08.00 a.m. (CET).
____________
 
Swedish Match AB (publ), SE-118 85 Stockholm
Visiting address: Rosenlundsgatan 36, Telephone: +46 8 658 02 00
Corporate Identity Number: 556015-0756
www.swedishmatch.com
 
The full report with tables can be downloaded  from the following link:
 
[HUG#1433076]
 
Half Year Report January – June 2010: http://hugin.info/1228/R/1433076/379047.pdf
 
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Source: Swedish Match AB via Thomson Reuters ONE