Issy-les-Moulineaux, France - December 11th, 2023
An action-oriented barometer: identifying and activating the change levers towards more sustainable diets.
Sodexo reveals the results of the first international sustainable food barometer carried out in partnership with the research and opinion polls institute Harris Interactive.
Conducted in 2023 among more than 5,000 people in Brazil, France, the United Kingdom and the United States, this exclusive study breaks down the disparities between people's representations of sustainable food and their associated behaviors for the first time.
This action-oriented barometer aims to identify the concrete obstacles as well as the levers to induce changes in eating habits and accelerate the shift towards more sustainable diets.
Sophie Bellon, Chairwoman of Sodexo’s Board of Directors & Chief Executive Officer: “Operating in 45 countries and serving 80 million consumers every day, Sodexo is a privileged observer of the changes in people's behaviors, expectations and aspirations. By launching this first international sustainable food barometer, we wanted to gain a better understanding of aspirations, obstacles, and concrete levers for changing individual practices. Our ambition is to set the entire ecosystem in motion to accelerate real change.”
The three key takeaways of the barometer1:
First takeaway: The awareness of the urgent need to change eating habits is not only well-established, but also positively perceived
Second takeaway: a gap between aspirations and actual behaviors
Third takeaway: the benefits of sustainable food are more motivating when perceived as individual rather than collective.
Anna Notarianni, Sodexo Group’s Chief Impact Officer: "By highlighting the gap between respondents' acute awareness of the challenges surrounding sustainable food and their actual behaviors, this barometer provides us with guidelines to change firmly rooted habits: raising awareness about plant-forward alternatives, facilitating access to little-known products, or providing ideas for tasty, simple, and sustainable recipes. This study reminds us of how important it is to take the human into account when leading change: health, taste and pleasure are essential drivers in making sustainability more desirable".
With the ambition of being the leader in sustainable food, Sodexo Group is fully committed to progress.
Sodexo has taken on the responsibility of positively influencing the food choices of the 80 million consumers it serves daily towards a more balanced and sustainable diet. The Group has identified four priority levers that will enable Sodexo to reduce its emissions by 90% by 2040 across its entire value chain, from farm to fork:
Humbly, and with the conviction that efforts must continue, these examples reflect Sodexo's commitment to work collectively in order to accelerate the transformation of food practices. This is engrained in the pursuit of progress which drives Sodexo’s actions everyday.
About Sodexo
Founded in Marseille in 1966 by Pierre Bellon, Sodexo is the global leader in sustainable food and valued experiences at every moment in life: learn, work, heal and play. The Group stands out for its independence, its founding family shareholding and its responsible business model. Its portfolio of activities includes Sodexo Food and Facilities Management Services and Pluxee Employee Benefit Solutions, activity for which the Group announced a spin-off and listing project in early 2024. This diversified offer meets all the challenges of everyday life with a dual goal: to improve the quality of life of our employees and those we serve, and contribute to the economic, social and environmental progress in the communities where we operate. For Sodexo, growth and social commitment go hand in hand. Our purpose is to create a better everyday for everyone to build a better life for all.
Sodexo is included in the CAC Next 20, CAC 40 ESG, CAC SBT 1.5, FTSE 4 Good and DJSI indices.
About Harris Interactive
Toluna and Harris Interactive, partners in agile research to design the world of tomorrow.
Toluna is revolutionizing the world of consumer and human insights by combining innovative technology with direct, real-time access to the world's largest research community.
Harris Interactive brings together best-in-class experts and supports all types of clients in making the right decisions, always one step ahead.
The recent acquisitions of Gutcheck and MetrixLab demonstrate the Group's commitment to offering unrivalled research capabilities and supporting brands as they grow; on a global scale, thanks to 2,500 passionate talents.
Sodexo Key Figures
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Contacts
Media | Media | |
Marie-Cécile Leprat +33 6 07 96 51 74 marie-cecile.leprat@sodexo.com | Laure-Anne Warlin +33 6 03 52 00 70 laure-anne.warlin@sodexo.com | |
1 The complete results of the barometer can be found on www.sodexo.com
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