Robert Graham Reinterprets Brand DNA for Fall 2017

NEW YORK, Feb. 2, 2017

"Robert Graham has and always will be designed for the man with a penchant for style and speed," explained Andrew Berg, President of Robert Graham. "We're looking to excite our existing customer base and usher in a new generation of Collectors who appreciate tailored fitting garments and styles touting details cleverly articulated on the inside. We need to stay relevant to the modern man's lifestyle and provide more options and variety that cater to his changing needs," Berg added.

The iconic Robert Graham elements will continue to permeate all collections--unmistakable detail, remarkable quality and superior craftsmanship in every category including: wovens, bottoms, knitwear, sport coats, accessories and fragrance. Noteworthy product statements for the Fall 2017 Collection include: leather shirt jackets and outerwear ($998), luxe sport coats ($598-$1,298), and twists on classic knitwear ($198-$398).

"We are honored to have watched the evolution of the Robert Graham man over the last 16 years," said Russ Patrick, Senior Vice President and General Merchandise Manager at the Neiman Marcus Group LLC. "We look forward to carrying the sophisticated apparel offerings in our doors and welcoming the new generation collector to Neiman Marcus."

The Spring 2017 campaign was brought to life by advertising industry veteran David Lipman. Starring Alex Lundquist, along with model Anouk Sanders, the advertising campaign evokes a sense of adventure, a touch of romance, and a lust for life that dares to discover.

The New York showroom has been staged to reflect the new luxe style sensibility, with heroic multi-category vignettes directing the new Robert Graham chapter forward. The Brand welcomed press and retailers into the new space during market.