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03.03.2020 16:15
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PEEPS® Brand Hops Into The Fashion Scene With All-New Crocs™ Collaboration
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PR Newswire
BETHLEHEM, Pa., March 3, 2020
BETHLEHEM, Pa., March 3, 2020 /PRNewswire/ -- Just in time for Easter, PEEPS® has teamed up with Crocs™, a world leader in innovative casual footwear for women, men, and children, to offer fans a limited-edition PEEPS® x Crocs Classic Clog collaboration. Hopping onto shelves starting today, the all-new PEEPS® x Crocs will complement the PEEPS® Brand's Spring 2020 lineup of sweet marshmallow candy offerings and playful merchandise products.
"This is the first time Crocs is partnering with a candy brand, and what better way to keep our fans on their toes than by pairing our iconic clog with an iconic Easter candy brand for a one-of-a-kind collaboration," said Terence Reilly, Crocs Chief Marketing Officer. "We're thrilled to be chillin' with our PEEPS® this season in a bright and colorful clog that's sure to be our sweetest creation yet."
The new limited-edition PEEPS® x Crocs will be coated with a brightly colored, sugar-like texture reminiscent of the marshmallow candy, and come adorned with 3D Jibbitz™ charms shaped as the iconic PEEPS® Marshmallow Chicks. Adorable 2D Chick and Bunny Jibbitz™ charms are also available for individual purchase. Fans of all ages can show off their PEEPSONALITY® this season by sporting their PEEPS® x Crocs, available in blue, pink or yellow colorways in adult sizes, as well as yellow in children's sizes.
"We are so thrilled to be joining forces with Crocs to offer fans a stylish new way to express their PEEPSONALITY®," said Caitlin Servian, Brand Manager for PEEPS®. "Each year our fans look forward to receiving our tasty marshmallow candies in their Easter baskets, and we continue to look for ways to help them enjoy their favorite treat in new and unique ways. Teaming up with likeminded brands such as Crocs brings the PEEPS® Chick and Bunny to life like never before."
PEEPS® x Crocs are available at Crocs retail stores nationwide, as well as online at www.Crocs.com and www.PEEPSandcompany.com. Fans who want to show off their PEEPS® x Crocs kicks are encouraged to share on social, tagging @PEEPSBrand and @Crocs, and including #PEEPSxCrocs!
About Just Born Quality Confections:
Just Born Quality Confections is a third-generation family-owned company that has grown into the 10th largest candy company in the U.S. [*] Just Born is the maker of some of America's most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG'S® PEANUT CHEWS®. In 1923, the founder, Sam Born, opened a small candy-making and retail store in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, "Just Born." Together with Born's brothers-in-law, Irv and Jack Shaffer, the company thrived in spite of the economic depression of the 1930s and, in 1932, moved its operations to Bethlehem, PA, which is still home to their iconic candy brands. All Just Born candies are proudly made in the U.S.A. For more information, please visit www.justborn.com (and see the breadth of candy and high-quality branded items at www.peepsandcompany.com) Follow us: facebook.com/JustBornInc, twitter.com/JustBornInc.
*IRI Market Advantage, Total US MULO + Convenience, Latest 52 Weeks Ending 12/29/2019
About Crocs™:
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for women, men, and children, combining comfort and style with a value that consumers know and love. The vast majority of Crocs™ shoes feature Croslite™ material, a proprietary, molded footwear technology, delivering extraordinary comfort with each step.
In 2020, Crocs will reinforce its mission of "everyone comfortable in their own shoes" with the fourth year of its global Come As You Are™ campaign. To learn more about Crocs or Come As You Are, please visit www.crocs.com or follow @Crocs on Facebook, Instagram and Twitter.
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SOURCE Just Born Quality Confections
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