Lingerie: The 'Safest' Gift to Buy Online This Valentine's Day

La Senza UK Makes Shopping Online for Valentines Day Gifts Safer With
VeriSign's Extended Validation SSL Certificates
 
LONDON--(Marketwire - February 10, 2009) - This Valentine's Day,
consumers can protect their personal information when buying presents
online at La Senza with help from VeriSign, Inc. (NASDAQ: VRSN), the
trusted provider of Internet infrastructure services for the
networked world. Lingerie from La Senza is one of the naughtiest yet
safest gifts to buy online for your Valentine this year. La Senza is
providing its shoppers with the assurance that comes with shopping at
sites protected by Extended Validation (EV) Secure Sockets Layer
(SSL) from VeriSign.
 
When a site is protected with an EV SSL Certificate, the latest
high-security browsers show prominent visual cues to signal that the
site has been authenticated to a higher level. For instance, Internet
Explorer 7 and 8 as well as Firefox 3 display a green address bar and
a field with the name of the organisation that owns the site. Both
are instantly recognisable signals to consumers that they have
reached a site whose identity has been certified by a recognised SSL
Certificate Authority such as VeriSign.
 
"Consumers have to trust the sites they visit, and they must be able
to log on, place orders and make purchases without the fear of their
personal information falling into the wrong hands," said Ian Newton,
IT Director at La Senza. "By deploying VeriSign EV SSL protection,
we're able to tell our customers that they've come to the right place
and we're keeping their personal details safe -- an assurance that is
invaluable in today's online environment. We chose VeriSign because
its brand carries weight with consumers around the world and its
solutions give us the protection we need to remain a step or two
ahead of the bad guys."
 
On the heals of the Christmas holiday, Valentine's Day is another
major shopping season where consumers will turn to the Internet to
shop for bargains. The National Retail Federation predicts total
Valentine's Day spending to reach $14.7 billion this year, down
slightly from last year due to the economy.¹ With online retailers
chasing fewer dollars, it is more important than ever for businesses
to assure their customers that their personal information is safe
online.
 
"We have seen that when a company makes the effort to provide a
trusted online experience, customers respond -- and so does the
bottom line," said Tim Callan, vice president of product marketing at
VeriSign. "From an uplift in revenues and conversion rates to
meaningful reductions in abandoned shopping carts, many customers are
realising real-world benefits from their use of VeriSign EV SSL
Certificates."
 
(1) January 29, 2009; National Retail Federation:
http://nationalretailfederation.com/modules.php?name=News&op=viewlive&sp_id=661
 
About VeriSign, Inc.
 
VeriSign, Inc. (NASDAQ: VRSN) is the trusted provider of Internet
infrastructure services for the networked world. Billions of times
each day, VeriSign helps companies and consumers all over the world
engage in communications and commerce with confidence. Additional
news and information about the company is available at
www.verisign.com.
 
Statements in this announcement other than historical data and
information constitute forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. These statements involve risks and
uncertainties that could cause VeriSign's actual results to differ
materially from those stated or implied by such forward-looking
statements. The potential risks and uncertainties include, among
others, the uncertainty of future revenue and profitability and
potential fluctuations in quarterly operating results due to such
factors as the inability of VeriSign to successfully develop and
market new products and services and customer acceptance of any new
products or services, including EV SSL solutions; the possibility
that VeriSign's announced new services may not result in additional
customers, profits or revenues; and increased competition and pricing
pressures. More information about potential factors that could affect
the company's business and financial results is included in
VeriSign's filings with the Securities and Exchange Commission,
including in the company's Annual Report on Form 10-K for the year
ended December 31, 2007 and quarterly reports on Form 10-Q. VeriSign
undertakes no obligation to update any of the forward-looking
statements after the date of this press release.
 
©2008 VeriSign, Inc. All rights reserved. VeriSign, the VeriSign
logo, the Checkmark Circle logo, and other trademarks, service marks,
and designs are registered or unregistered trademarks of VeriSign,
Inc., and its subsidiaries in the United States and in foreign
countries. All other trademarks are property of their respective
owners.
 
Contact Information:
Media Relations:
Victoria Henry
vhenry@verisign.com
+ 44 (0) 7920 598 016
 
Investor Relations:
Nancy Fazioli
nfazioli@verisign.com
650-426-5146
 
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