Dolby Showcases the Immersive power of Dolby Cinema in Latest "Love More" Global Brand Campaign

SAN FRANCISCO, Feb. 28, 2024

Watching movies at Dolby Cinema unlocks the full emotional impact of every film, allowing audiences to be fully immersed in the story. Whether it's a blockbuster thriller or award-winning drama, and every genre in between, Dolby Vision and Dolby Atmos create the ultimate and most thrilling way to enjoy your favorite movies through  ultravivid colors and incredible immersive sound.

"Dolby Cinema transports fans into the heart of their favorite stories with the combined immersive experience of Dolby Vision and Dolby Atmos," said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. "Together, they elevate the emotional connection to stories the way the creators intended, enabling a lifelike experience that makes fans feel like they stepped directly into the movie."

Directed by GRAMMY®-nominated music video director and filmmaker Colin Tilley, the commercial explores the transformative experience of watching movies with Dolby Cinema. As three moviegoers step into a Dolby Cinema, they find themselves

instantly transported into the film through the visceral, emotional experiences of Dolby Vision and Dolby Atmos, which combine to create the ultimate cinematic experience. The commercial is the latest installment of Dolby's "Love More in Dolby" campaign, which kicked off in November 2023 with the debut of a short concert vignette starring Ed Sheeran followed by a commercial featuring Jennifer Lopez who celebrated the upcoming release of her album This is Me…Now in Dolby Atmos and her accompanying film This is Me…Now: A Love Story which released on Prime Video in Dolby Vision and Dolby Atmos.

Adding to the celebration, movie lovers are invited to step into the world of Dolby Cinema through a digital fan experience at LoveMoreinDolby.com. At the site, Dolby is also offering the opportunity to enter a sweepstakes for a chance to win several prizes, including one-year subscriptions for AMC Stubs A-list, AMC concession vouchers, and more. Terms and conditions apply. No purchase necessary. Ends March 31, 2024, at 11:59pm Eastern Time. To learn more and view the official rules, visit this link.