PR Newswire
CAMBRIDGE, Mass, April 26, 2022
New Solution and Features Designed to Protect Customers Across Online Environments: In Browsers, Mobile Applications, API Interactions and at the Edge
CAMBRIDGE, Mass, April 26, 2022 /PRNewswire/ -- Akamai Technologies, Inc. (NASDAQ: AKAM), the cloud company that powers and protects life online, today announced the availability of Audience Hijacking Protector, a new solution designed for online businesses to maximize revenue opportunities and minimize marketing fraud in the buying journey. Akamai also unveiled several new application security features designed to help organizations defend customers from threats across all online environments, including internet browsers, mobile applications, during API interactions and at the edge.
As the pace of online retail increases, security teams for online brands are facing a new widespread, customer-side phenomenon. Known as audience hijacking, retailers are grappling with a growing problem where unauthorized ads and pop ups lure shoppers away from online stores – disrupting customer experiences and leading to lost revenue.
"The key to stopping the spreading audience hijacking threat is gaining visibility into in-browser behaviors. With these deep insights, brands will have the power to take back control of the customer experience and, ultimately, increase conversion rates," said Patrick Sullivan, CTO, Security Strategy, Akamai. "With Akamai's Audience Hijacking Protector, customers benefit from Akamai's global edge infrastructure for real-time hijacking detection, clear risk insights, and integrated mitigation to eliminate in-browser fraud and unlock potential revenue increases."
Audience Hijacking Protector defends against unwanted redirection of customers to competing and malicious websites, reducing affiliate fraud and mitigating privacy risks. And as pop-up advertisements become commonplace, Akamai's new solution helps businesses keep consumers on their site to ensure successful engagement and consistently frictionless online experiences that improve site visits, sales conversion rates and brand trust.
As part of today's announcement, Akamai also unveiled additional products and capabilities to help customers conduct business online with optimal protection. These include:
To learn more about Akamai's Audience Hijacking Protector and other products and capabilities that empower customers to provide consistent online experiences, please visit: https://www.akamai.com/products.
About Akamai
Akamai powers and protects life online. The most innovative companies worldwide choose Akamai to secure and deliver their digital experiences - helping billions of people live, work, and play every day. With the world's largest and most trusted edge platform, Akamai keeps apps, code, and experiences closer to users - and threats farther away. Learn more about Akamai's security, content delivery, and edge compute products and services at www.akamai.com, blogs.akamai.com, or follow Akamai Technologies on Twitter and LinkedIn.
Contacts:
Jim Lubinskas
Senior Security PR Manager
jlubinsk@akamai.com
703.907.9103
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SOURCE Akamai Technologies, Inc.
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