Yosen Group Launches a New Subsidiary to Further Build Cross-Border O2O Strength

YIWU, China, Oct. 26, 2015

Since Year 2014 Yosen has defined a clear O2O ("Online to Offline") strategy as "providing one-stop services to the cross border trading platforms while allowing consumers the joy of shopping globally without stepping outside."  After more than one year's efforts in market research, supply chain integration, system development and team building, the Company has gradually and steadily moved in the right direction with all of its core sectors including B2C, B2B2C and B2B. 

Yosen Lamapai will be committed to building a China based leading B2C+O2O global platform providing a direct sale opportunity for international brands to connect with the Chinese consumers, instilling international modern living concepts and fulfilling Chinese consumers' ever-increasing power of consumption.  Bonded by an electronic membership card, shoppers can switch seamlessly between the online facility "Yosen Lamapai Global Buy Online Shopping Mall" (via both an App and the web) and offline retail locations "Yosen Lamapai Cross-border Experience Store." 

Yosen Lamapai will take advantage of China's preferential tax treatment as well as other favorable policies for cross-border ecommerce businesses.  Its e-commerce platform will conveniently bring international goods to Chinese consumers as personally-purchased products, with no constraints from any dealerships, or importing licenses, or trade quota among others. Yosen Lamapai plans to open two large-scale cross-border O2O experience stores in Hangzhou and Yiwu, first, with more than 20 such experience stores to follow within one year. It expects to have 1.2 million active members and reach annual sales of more than RMB500 million (or approximately USD80 million) by then.

"This is a big step for Yosen to further our cross border O2O strength," commented Yosen's CEO Mr. Zhenggang Wang, "Because of our forward-looking business model, Yosen Lamapai has already received many inquiries from institutions and individuals to join during our preparation phase. Furthermore, thanks to our unique locations in Hangzhou and Yiwu which are among one of the very few national pilot areas to enjoy certain cross-border e-commerce privileges, we will be able to take one step further to enhance our competitive advantages. We are confident that with the support of many successful entrepreneurs from Yiwu and other thriving cities in Zhejiang Province, Yosen Lamapai will be the flagship company of Yosen's B2C and O2O business."

About Yosen Group, Inc.

Yosen Group, Inc. ("Yosen Group", or "Yosen") was founded in Yiwu City, Zhejiang Province, in 1997. Yosen Group, through its corporate headquarters in China and its wholly-owned U.S. subsidiary, is committed to building cross-border sales channels for bringing the world's best consumer products to China and, simultaneously, introducing China's most competitive products to the overseas markets. Yosen Group is China Commodity City Group's exclusive partner in the Greater New York area. The Company operates under the "Yosen" and "Yong Xin" brand names.