Yellowfin Partners with Global Technology Company Pitney Bowes to Drive Deeper Customer Insights

LONDON, March 8, 2017

LONDON, March 8, 2017 /PRNewswire/ -- The partnership will help Pitney Bowes' clients using the Spectrum® Customer Information Management platform to understand essential data quality metrics in order to provide a meaningful way to manage progress against quality Key Performance Indicators (KPIs).

Pitney Bowes is a global technology company that provides innovative products and solutions to power commerce. The company's software and data assets help businesses use data-driven insights to deliver unique customer experiences.

Yellowfin's BI platform capabilities have been selected to enhance Pitney Bowes' data analytics portfolio through the launch of Spectrum Visual Insights™, a tool within Spectrum® that helps businesses gain a deeper understanding of customer data to deliver commercial success. The new combined capabilities will deliver deeper insights about the customer to enhance every aspect of a client's business, from marketing, to customer support, to fraud and compliance.

"Partnering with an historic brand and a modern technology giant has been a great opportunity for us," said Glen Rabie, CEO and Co-Founder of Yellowfin.  "We are thrilled to be partners with an organization that is as passionate about data as we are and where Yellowfin's powerful BI can make such a difference."

A complete, single customer view enables end users to see relationships that they may not have had the ability to see previously with siloed data.  Using the Spectrum® Customer Information Management platform from Pitney Bowes, organizations can capitalize on new relationships and deliver a customer experience that is personalized and meaningful to clients on an individual level.  This is an essential step for any organization preparing for Digital Transformation.

"Choosing the right BI vendor was critical to the success of this project, and ultimately the success of our clients," said Nigel Lester, Managing Director, Pitney Bowes, Software Solutions for ANZ.  "We chose to partner with Yellowfin because their software is simple to embed, has beautiful dashboards, delivers powerful visualizations and is intuitive to use.