Web Analytics Professional Services Firms Are Small But ExperiencedAccording to Independent Research Firm

In an independent report published in December 2007 titled "Where To Get Help With Web Analytics" Forrester surveyed 91 consultancies with Web analytics competence. Satama had the largest number of consultants employed (20) in the survey of Europe. Forrester Senior Analyst Megan Burns stated in the report: "Our survey of vendor-neutral Web analytics consultants uncovered 91 firms across North America, Europe, and Asia-Pacific. The market is dominated by small firms that average fewer than five fulltime consultants. However, these vendors are fairly experienced, reporting an average of four years in the Web analytics field and expertise with a wide range of platforms and industries. Firms looking to improve their use of Web analytics data to boost Web site performance should assign dedicated staff to the effort, then hire an experienced professional services firm to jump-start the learning process and establish a strong foundation on which to build a robust Web measurement platform." "Vendor-neutral" means that the consultancies surveyed have not confined their expertise to working solely with one vendor, but rather have experience with a wide variety of systems. Currently Satama has consultants experienced with Google Analytics, Omniture, Visual Sciences HBX, Visual Sciences Visual Site, IndexTools, WebTrends, Clicktracks, and Coremetrics, as well as Snoobi, the local Finnish system. Satama also has a great deal of experience with the audience measurement systems TNS Metrix and Web Traffic Monitor which, while not web analytics systems, are used by advertising agencies to determine traffic numbers. Steve Jackson, a Senior Consultant at Satama specializing in Web Analytics who took the Forrester survey for Satama said of the report: "Many of the 430 staff of our group have familiarity with metrics and analysis. However, the survey asked specifically for the people experienced with Web analytics competencies. In my mind this means the consultants who truly know and understand the field. We had 20 when I completed the survey, making us the biggest in Europe, which is incredible when you consider the Satama Analytics business unit is only two years into its life. The reason for Satama's heavy focus in this area is because we practice Performance Marketing, meaning we measure the effect of what we do for our customers and are guided by the results. This is quite unique in Finland today and relies heavily on our Web analytics specialists". You can get an excerpt of the independent report from Forrester's website: http://www.forrester.com/Research/Document/Excerpt/0,7211,43982,00.html To discuss Web analytics more with Satama contact: Mikko Isoniemi Business Unit Director SATAMA Tel. +358 407-465-188 Email: mikko.isoniemi@satama.com SATAMA Satama is part of the Trainers' House Group. The group employs approximately 430 professionals. Offices in Finland a located in Helsinki (Ruoholahti and Hernesaari),Tampere and Turku. International offices are in Düsseldorf and Stockholm. The pro forma new revenues of the group in 2006 was 49,3 million euro. Trainers' House Plc's (TRH1V) shares are listed in OMX Helsinki Stock Exchange. www.trainershouse.fi