SunTrust: Small and Mid-market Business Bullish on Economic and Company Growth

ATLANTA, March 21, 2017

"This year, business leaders are feeling very prepared to take advantage of growth opportunities, 75 percent believe they have access to the critical capital needed," said Allison Dukes, Commercial and Business Banking executive at SunTrust. "Three out of four have a goal-setting process linked to long-term growth strategies and are comfortable that they will achieve their goals."

In 2017, the short term priority for 31 percent of mid-market companies is profitability, a 29 percent increase since 2016; while 34 percent of small businesses are focused on revenue, a 54 percent increase from last year.

Looking out five years, introducing a new product or service is still the top long-term strategy to stimulate growth for both mid-market (40 percent) and small business leaders (31 percent), while making a major capital investment (31 percent) and acquiring another company (17 percent) is a greater priority for the mid-market. To undertake these initiatives, common strategies include using cash on hand, reducing costs, obtaining a bank loan and reinvesting corporate earnings.

"Over the past four years, businesses in the small and mid-markets have taken incremental steps toward growing their companies, including M&A, hiring, and improving cash flow. At SunTrust, our purpose is to Light the Way to Financial Well-Being for our clients, and we have been working with them to ensure they have the tools and capabilities to grow their business in a smart way. Now, they see an opportunity for significant structural changes in taxes and regulations to unleash additional business growth," added Dukes.

Decision-makers representing more than 500 small and mid-size businesses participated in the SunTrust/Radius Global Market Research survey. Survey results have a maximum margin of error of +/- 5 percentage points at a 90 percent confidence level.