SRAX Announces Close of Additional $1.28 Million of Secured Convertible Debentures

LOS ANGELES, May 3, 2017

"With the final closing, we've successfully completed the financing, bringing net proceeds of approximately $4.5 million to the company," stated Christopher Miglino, Chief Executive Officer of SRAX. "With the final closing, we now have additional working capital with which to continue to grow the business, satisfy certain obligations, and help our customers execute their digital media marketing needs."

Noble Capital Markets, Inc. and Aspenwood Capital (an independent branch of Colorado Financial Service Corporation) acted as either placement agent or finders for this final closing of the offering.

Social Reality expects to file a proxy statement for a special meeting of stockholders to approve the issuance of in excess of 20% of its outstanding Class A common stock upon the possible conversion of the debentures or exercise of the Series A warrants in accordance with Nasdaq Marketplace Rules.  It also expects to file a registration statement with the SEC registering the resale of the shares of its Class A common stock underlying the debentures and the Series A warrants.  Under the terms of the Securities Purchase Agreement, Social Reality granted the purchasers of the debentures the right to purchase an additional debentures upon the same terms and conditions based on a percentage of their initial investment beginning on the date the stockholder approval is obtained and expiring on earliest of certain events, including the date that the resale registration statement has been declared effective by the SEC.

About SRAX

SRAX is an Internet advertising company that provides tools to automate the digital advertising market. The company's real-time bidding (RTB) management platform for brands and publishers, also named SRAX, enables brands to launch, distribute, track and optimize social and digital media and consumer engagement campaigns. SRAXmd is a health care-focused programmatic RTB exchange that allows pharma brands and publishers of medical content to create custom exchanges that invite specific advertisers to bid on inventory on their sites. The SRAX Social tool is a social media platform and complete management tool that allows brands to launch, distribute, track and optimize social and digital media and consumer engagement campaigns. SRAX APP is a recently launched platform that allows publishers and content owners to launch native mobile applications through our SRAX platform. For more information, please visit www.srax.com