RYU Hires Marketing Director To Expand Brand Presence and Attract New Consumers

VANCOUVER, BC, Jan. 20, 2022

An energetic retail brand marketer with more than 10 years of experience, Zach has managed more than 50 marketing campaigns, launched 20+ retail stores and helped grow direct-to-consumer revenue from $1 million to $500 million for Arc'teryx—an outdoor clothing and equipment company. His iterative design philosophy leans into learning by doing, while leveraging data and metrics to guide strategic thinking. In addition to developing RYU's consumer-centric marketing strategy around its "Movement Matters" brand mantra, Zach will oversee all supporting online and offline efforts across the RYU ecommerce website, social media, paid media, email, printed catalogues, retail stores and other channels.

Tasked with telling a clearer, more inspiring brand story that resonates with their audience, Zach will tap into the emotional connection consumers have with their movement lifestyle and amplify those stories across the RYU ecosystem. The focus will be on a digital-first strategy that supports the company's foundational ecommerce business while integrating retail through in-store activations to create more synergy between the online and offline shopping experience.

"Zach's energy and drive are palpable," says RYU's COO Rob Blair. "His quick, iterative thinking and omni-channel marketing experience will help us expand our audience and attract true brand loyalists during this exciting phase of growth for the company."  

Zach Beers adds, "I'm a mountain sports enthusiast, and I apply that same passion and calculated risk-taking to marketing. I'm thrilled to join the RYU team, and look forward to shaping the future of this brand."

About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF), or Respect Your Universe, is an award-winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com