Rue La La Announces International E-Commerce Capabilities

BOSTON, Oct. 18, 2016

"We're excited to extend Rue La La to new markets. Providing phenomenal experiences while serving up great brands at amazing values is what Rue does so well in the United States. It's thrilling to be able to share our brand and capabilities with a new audience," said Mark McWeeny, CEO, Rue La La.

Members outside of the U.S. will be able to shop the site via desktop and mobile desktop.

Rue La La has aligned itself with Pitney Bowes Inc. (NYSE: PBI), a global technology leader, utilizing their Borderfree Retail Platform. This partnership allows the brand's international Members a fully integrated shopping experience that is truly border free. The company facilitates the adaptation to local currency and provides dependable shipping to customers wherever they are located.

"As we continue to see consumer demand grow around the world for the latest in fashion and home decor, Pitney Bowes is thrilled to be collaborating with Rue La La," said Lila Snyder, President, Global Ecommerce, Pitney Bowes. "We are looking forward to using our deep experience with cross-border e-commerce to bring the Rue La La experience to new Members from across the globe."

Membership to Rue La La is always complimentary. To become a Member, log on to www.ruelala.com. A prompt for an email address and password begins your shopping experience.

About Rue La La
Rue La La strives to be the most engaging off-price, online style destination connecting world-class brands with the next generation shopper.  Each day, Rue La La Members discover the most desired men's, women's, and children's apparel and accessories; home décor and accents; and exclusive destinations and experiences.  Rue La La's engaging approach to retail has brought theater and excitement to online shopping, creating a captivating e-commerce destination that strategically supports its brand partners and inspires its Members daily.  Rue La La is ranked #8 on Internet Retailer's 2016 Mobile 500 List. Visit us at www.ruelala.com.