RRsat Announces Organizational Changes, Aimed to Support Growth Strategy

AIRPORT CITY BUSINESS PARK, Israel, April 4, 2013

RRsat Global Communications Network Ltd. (NASDAQ: RRST), a leading provider of comprehensive content management and global distribution services to the television and radio broadcasting industries today announced several changes to the company's operational leadership team, designed to support and accelerate growth. The changes include:

On April 1, 2013, Mr. Ohad Har-Lev was appointed president of the company's U.S. subsidiary, RRsat America Global Communications Network Inc. Mr. Har-Lev most recently served as RRsat's MSS Managing Director as well as Corporate General Counsel and Company Secretary. The appointment of Mr. Har-Lev, who has extensive experience as a leader in the communications technology field, reflects RRsat's strong commitment to significantly expand its presence and activities in the US market. Mr. Har-Lev previously held senior positions as VP, Business Development and General Counsel of Kamor Ltd (TASE: KMOR); VP, General Counsel & Business Development fiber optics division of Gilat Satcom (TASE and AIM); and corporate counsel at Amdocs (NASDAQ: DOX).

RRsat also announced the appointment of Ms. Tzurit Golan as VP, Human Resources & Organizational Development. Ms. Golan has held executive HR positions in leading high-tech companies such as AudioCodes (NASDAQ: AUDC), where she served as Head of International HR, and VP HR at Orbit Technologies Ltd (TASE: ORBI).

In addition, RRsat has appointed Mr. Shmulik Koren as CFO as of May 1, 2013. Mr. Koren is an experienced executive leader who served as CFO and CEO of public companies. Prior to joining RRsat, Mr. Koren served as CFO and COO of Orbit Technologies Ltd. (TASE: ORBI) where over the last three years he was responsible for worldwide finance, facility, IT, legal, IR and operations departments. Prior to Orbit, between 2006 to 2009, Mr. Koren served as President and CEO of Better Online Solutions (B.O.S.) Ltd. (NASDAQ & TASE: BOSC). Previously, from 1999 to 2006, he served as CFO and a director of Visonic Group (London & TASE: "VSC.L" & "VSC.TA").  RRsat's CEO, Mr. Avi Cohen, and Mr. Koren worked together at Orbit as CEO and CFO for more than three years. Mr. Itzik Zion, who has served as the company's CFO since December 2011, will be leaving the company in May to pursue personal interests. Mr. Zion will work with Mr. Koren to facilitate a smooth transition.

"We are excited with the appointments of Ohad, Tzurit and Shmulik, three talented and experienced executives," said Avi Cohen, Chief Executive Officer of RRsat. "Each of these proven executives brings to the job outstanding industry knowledge as well as impressive leadership and professional abilities. Ohad's new role and the addition of Tzurit and Shmulik, both of whom I had the pleasure of working closely together at Orbit, to the RRsat management team, are among the organizational changes we are implementing toward executing on our growth strategy in general. Specifically, our goal is to increase our North American business, and these appointments will facilitate our efforts to focus on target geographies, particularly the United States, create local leadership, expand our sales organization, and add local origination capabilities. These strategic initiatives will further improve our offerings and make us more attractive to major U.S. customers and support our increased focus on live sports and events, leveraging the SM2 acquisition. We are confident that they are the right people to help drive our successful journey going forward."

About RRsat Global Communications Network Ltd.