PatientNow and Synchrony Enhance Partnership to Transform Payments and Digital Account Management Solutions For The Cosmetic Industry

STAMFORD, Conn. and GREENWOOD VILLAGE, Colo., Jan. 30, 2024

STAMFORD, Conn. and GREENWOOD VILLAGE, Colo., Jan. 30, 2024 /PRNewswire/ -- Synchrony (NYSE: SYF), a leading consumer finance company, and PatientNow, a practice management company for the elective medical industry, today announced a partnership that will combine technology, products and resources from both companies to transform payments and simplify work across cosmetic practices and the medical spa industry. The CareCredit health and wellness credit card is now integrated as one of the primary financing options in the PatientNow cloud-based practice management solution across PatientNow's 4,800 aesthetic and cosmetic businesses nationwide. 

Today organizations are increasingly seeking simple, secure, collaborative solutions that allow them to modernize their practice to deliver business value to patients. The CareCredit integration into PatientNow's Practice Management Software will enable cosmetic practices to offer a variety of customized financing options to their patients, enhanced account management solutions and marketing capabilities. 

Synchrony and PatientNow will also partner to incorporate new digital features including: 

• Synchrony's Quickscreen application that is designed to offer providers the ability to pre-screen their patients for credit in bulk. The process informs practices which patients will be preapproved for financing, which patients already have a CareCredit account, and their available credit, before the patient's appointment.
• Customer self-service capabilities that include customized texting features that give patients control of the application process enabling them to confirm their personal financial information, submit their application for credit approval, and get a credit decision without provider assistance. Additionally, a cardholder can now be sent a payment link directing them to pay their outstanding balance.
• Personalized URLs (PURLs) that pre-fill patient-specific information and help simplify the CareCredit application process.

"This partnership will improve the way we work and how payments are done in the cosmetic industry. The impact will be felt by front office staff across PatientNow's providers who are overwhelmed by today's manual processes and seek better solutions to digitize and modernize their practices," said Beto Casellas, EVP & CEO, Health & Wellness, Synchrony. "The integration of Synchrony and PatientNow products and technologies combined with our expertise in healthcare will help providers offer more flexibility and convenience to their patients to simplify their financing experience."

"Today's cosmetic providers demand best-in-class technologies that transform how their organizations operate and how they provide value to patients," said Bethany Little, CEO, PatientNow. "The alliance between PatientNow and Synchrony opens up an exciting opportunity for both companies to reach new markets and deliver unified solutions and services that can further empower doctors to manage their practice and patient payment solutions in one place."