New i-Lid™ Cleanser Effectively Treats Common Eye Problems in Elderly, Says Phoenix Ophthalmologist

PHOENIX, June 11, 2014

The new treatment is i-Lid™ Cleanser. It was discovered and developed by Kathryn Najafi-Tagol, MD, Founder and Medical Director of the Eye Institute of Marin in Marin County, California and scientists from NovaBay Pharmaceuticals (NYSE MKT: NBY) in Emeryville, Calif. i-Lid Cleanser is preserved by a stable form of hypochlorous acid, a substance naturally made by the body's immune system as a first defense against microbial invaders. Lab tests show that i-Lid Cleanser not only kills bacteria, it also neutralizes the toxins produced by bacteria and is also completely safe to skin around the eye. The Food & Drug Administration has cleared i-Lid Cleanser for the removal of foreign material, including microorganisms, from skin.

"Those properties made i-Lid Cleanser an ideal treatment for eye conditions," Dr. Epstein explained. "Blepharitis is the most common and most visible problem that eye care professionals encounter," he said. "We see a tremendous amount in our practice in Phoenix."

Blepharitis is typically caused by Staph bacteria that grow on eyelids, causing swelling, redness, inflammation, irritation and a crusty build-up. "It can be very irritating," Dr. Epstein said. "The i-Lid Cleanser safely removes the bacteria and the crusty material, providing significant relief."

Doctors have been using i-Lid Cleanser regularly at Phoenix Eye Care and at the Eye Institute of Marin to treat blepharitis, as this

video and this

product backgrounder explain.