MedMira Opens US Subsidiary in Atlanta, GA

Atlanta, GA, July 20, 2015

Atlanta, GA, July 20, 2015 /CNW/ - MedMira Inc. (MedMira) (TSXV: MIR) has incorporated MedMira US Inc., a wholly owned subsidiary, and opened its first US sales and customer service office in Atlanta, GA. Located in Buckhead Tower at 3399 Peachtree Road NE, MedMira US Inc. supports the Company's US sales team, growing customer base, and fundamental strategic focus on the US market. A complement to MedMira's corporate, R&D, and manufacturing facilities in Halifax, Nova Scotia, Canada, the new US operation will be headed by Dr. Kevin Jones, who joined MedMira in 2013 with over 20 years of experience in medical, diagnostics, and life sciences product sales and marketing.

"Atlanta makes a lot of sense as the location for our first US office, with easy access to our home base in Canada as well as global markets, great logistics and warehousing options, and the headquarters for the Centers for Diseases Control and Prevention (CDC), the Food and Drug Administration (FDA), the Carter Center, Care, International Rescue Center, and other potential collaborators," said Dr. Kevin Jones, Senior Director, Global Sales & Marketing, MedMira Inc.  "MedMira's new business is largely focused on the US, and we are devoting significant resources to expand our sales, product lines, and customer base here. The submission of our latest rapid HIV test for FDA approval earlier this year was just the start of expanded product lines we plan to introduce in the US market as we work directly or with strategic distribution partners to bring our RVF technology and rapid tests to customers." 

Dr. Jones continued, "The addition of our US office, a key strategic milestone, is a natural progression of our US sales and marketing growth, and the timing of opening the office lines up nicely with our AACC 2015 customer initiatives."

The office opening comes just ahead of MedMira's participation in the 2015 AACC Annual Meeting & Clinical Lab Expo, the world's largest gathering for laboratory medicine, which takes place this year in Atlanta.

MedMira at AACC – Booth #953

The Company will showcase its Rapid Vertical Flow (RVF) Technology and multiplex rapid tests at the AACC Clinical Lab Expo taking place, July 28-30 at the Georgia World Congress Center, Atlanta, GA. RVF Technology powers the Revealâ G4 Rapid HIV-1 Antibody Test, which was submitted to the FDA for approval in April 2015, as well as the Company's multiplex rapid tests for HIV, hepatitis B and C, and syphilis, and the Miriad research product line. AACC attendees can see RVF Technology demos at Booth 953 or learn more about this distinct technology during the following presentations: