KonaRed Corporation Adds Senior Food Industry Executive Brad Paris and President & COO Kyle Redfield to its Board of Directors

KOLOA, Hawaii, Oct. 12, 2016

Bradley Paris has worked as an executive in the food and beverage industry leading a range of business functions. Mr. Paris spent 12 years with POM Wonderful, LLC and its parent company, now named The Wonderful Company. While at POM, Mr. Paris was Vice President & General Manager of the company's fresh fruit and industrial ingredient divisions in which he led periods of dramatic growth. After leaving POM in 2013, he has held positions as President of a startup frozen food venture called Wild Veggie that was part of the Otsuka Company holding group, COO for coconut water company Harmless Harvest, and in 2016, Mr. Paris joined meal replacement startup Soylent as it Chief Operation Officer.

Kyle Redfield joined KonaRed in 2015 as its new President and Chief Operating Officer and his strong contribution has been recognized through this appointment to the Board.  Mr. Redfield's role at KonaRed is to oversee global sales efforts, new product development, staff management, forecasting, production, distribution and day-to-day operations.  Under his direction, the Company introduced its highly successful new line of Cold Brew Coffees and sales of this new product line have contributed substantially to the Company's year over year sales increase.  Mr. Redfield has also led and implemented corporate initiatives that have resulted in a dramatic increase in the company's margins, sales growth and operating efficiency since joining the company.

KonaRed's CEO and Board Chair Shaun Roberts commented, "We are now in a major period of revenue growth and KonaRed will benefit from these additions to our Board. Brad Paris has substantial experience with market expansion, operations and the development and launch of new products. His advice and counsel to the board will be invaluable, and it is at a perfect time for us to add Brad to our team." CEO Roberts continued, "Additionally, the appointment of Kyle Redfield as a director is a well deserved acknowledgement of the significant contribution he's made to KonaRed in a short period of time.  Kyle's been a driving force in our strategic initiatives  and his participation as a director will further strengthen our Board."

About Cold Brew Coffee
KonaRed offers ready-to-drink ('RTD') Original, Hawaiian Vanilla, Espresso, Maui Mocha and Kauai Caramel Cold Brew Coffee flavors in 12oz glass bottles with eye-catching labels. These products have won multiple industry and consumer awards and now appear on major retail shelves throughout the Western US and New York.

About KonaRed Corporation
KonaRed® Corporation is the pioneer of the USA Grown, Hawaiian Coffee Fruit. The company oversees a vertically integrated supply chain, which starts with the highest quality Coffee and Coffee Fruit from Kona, Hawaii. The Company produces five Ready to Drink ('RTD') Cold Brew Coffee varieties, plus its well-established RTD Premium Antioxidant Juices, 100% Hawaiian Coffee Fruit Powders and three varieties of Kona Coffee Beans. The Company also has an industrial ingredients division. KonaRed products are sold throughout the U.S. and can be found in select Kroger, Safeway, Vitamin Shoppe, Target, Whole Foods, 7-Eleven, Vons, Albertsons, Pavilions, Walgreens and many other retail outlets. More information about KonaRed and its products can be found at www.konared.com.

Forward Looking Statements
Certain information contained in this press release, including any information as to our strategy, plans or future financial or operating performance and other statements that express management's expectations or estimates of future performance, constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, are forward-looking statements. The words "believe," "expect," "will," "anticipate," "contemplate," "target," "plan," "continue," "budget," "may," "intend," "estimate," "project" and similar expressions identify forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the company's control with respect to its plans or operations. Our actual results may differ materially from the results anticipated in these forward-looking statements due to a variety of factors, including, without limitation those set forth as "Risk Factors" in our filings with the SEC, which can be found at www.sec.gov. There may be other factors not mentioned above or included in the Company's SEC filings that may cause actual results to differ materially from those projected in any forward-looking statement. The Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law.