Joey New York to Form Joint Venture with 4BG LLC

SUNNY ISLES, Fla., Aug. 18, 2016

Pursuant to the terms of the LOI, JOEY will own 51% of the Joint Venture, with 4BG owning the remaining 49%. The board of directors of the new Joint Venture Company will consist of two members designated by JOEY.

Joey Chancis, Joey New York's CEO, comments: "We are extremely pleased to have 4BG enter into a Letter Of Intent with JOEY to potentially assist in developing The Labb concept together."

The Labb Aesthetic Beauty Bar offers injectable services.  The concept is very simple.  No Lasers, No Peels, No Facials…. Just Injectable Fillers such as Botox Cosmetic, JuvEderm, Restylane, Perlane and Voluma.  These are all FDA approved products that are manufactured by Allergan and Galderma.

The LABB opened its first location in South Beach, Miami Beach, Florida in May 2016, in a cool, hip and trendy neighborhood off of Purdy Avenue.  "We've been very pleased with the flow of business that we have had to date and look forward to continued growth and success as we plan to open up more LABBS all over the country.  Currently we have a presence in Daytona, Florida and a Fort Lauderdale LABB is slated to open September 1, 2016," says Chancis.  "We have been doing market research and identifying the best City, States and neighborhoods for this concept.  We plan on an aggressive roll out in the next 18 months with potential LABB locations in southern California, Las Vegas, Nevada as well as the New York area and its surroundings."

Danielle Smith, a Nurse Practioner and CEO of 4BG, comments:  "Our goal is to essentially become a major player in the Injectable arena by continuing to become masters at what we do.  We can now offer these services to the masses as a part of their typical daily grooming rituals, such as brows, nails, hair, teeth cleaning, etc.  Our purpose is to preserve a youthful look through prevention on our younger patients while reversing the signs of aging on our more mature patients by smoothing lines and wrinkles and creating volume to the face.  We are also bringing an Artistic Approach to this concept by creating a new look and fixing facial imperfections at all times by avoiding invasive, costly, surgical procedures.  For example, contouring cheekbones, bee stung luscious lips, mini brow lifts and the appearance of a thinner nose."

Ms. Chancis speaking on the Joint Venture for the LABB added "This is a truly unique concept that we feel is the future of beauty.  We are essentially bringing the Injectable Business to the retail level by making it both easily accessible and affordable.  I'm particularly excited about partnering with Danielle Smith, a Nurse Practitioner and the CEO of 4BG, Ms. Smith not only brings her extensive medical background to this project, but also her aesthetic work in performing Injectable Services which are both impeccable, along with her ability to bring in additional Certified Nurse Practitioners and Physician Assistants to train and manage as we grow the business.  Ms. Smith and I both share the same vision and the same work ethic which makes our team dynamic in so many ways."