Heineken N.V. successfully prices $1.75 billion of U.S. Dollar Senior Notes

Amsterdam, 21 March 2017 - Heineken N.V. (EURONEXT: HEIA; OTCQX: HEINY) announced that it has successfully priced Senior Notes for a principal amount of $1.75 billion. This comprises $1.1 billion of long 10 year Notes with a coupon of 3.50%, and $650 million of 30 year Notes with a coupon of 4.35%. The closing of the offering is expected to occur on March 29, 2017, subject to customary closing conditions.

The proceeds of the Senior Notes will be used for general corporate purposes, which may include repayment of indebtedness and/or acquisitions.

The notes are being offered only to qualified institutional buyers in reliance on Rule 144A under the Securities Act of 1933, as amended (the "Securities Act"), and outside the United States, only to non-U.S. investors pursuant to Regulation S. The notes will not be registered under the Securities Act or any state securities laws and may not be offered or sold in the United States absent an effective registration statement or an applicable exemption from registration requirements or a transaction not subject to the registration requirements of the Securities Act or any state securities laws.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy any security and shall not constitute an offer, solicitation or sale in any jurisdiction in which such offering, solicitation or sale would be unlawful. Any offers of the notes will be made only by means of a private offering memorandum.

Press enquiries                                           
John-Paul Schuirink
E-mail: pressoffice@heineken.com                            
Tel: +31-20-5239-355                                             

Michael Fuchs
E-mail: pressoffice@heineken.com                        
Tel: +31-20-5239-355                                        

Investor and analyst enquiries
Sonya Ghobrial
E-mail: investors@heineken.com
Tel: +31-20-5239-590

Marc Kanter / Gabriela Malczynska
E-mail: investors@heineken.com
Tel: +31-20-5239-590

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About HEINEKEN

HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ approximately 73,500 people and operate more than 165 breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow us via @HEINEKENCorp.