PR Newswire
WINSTON-SALEM, N.C., Sept. 1, 2015
WINSTON-SALEM, N.C., Sept. 1, 2015 /PRNewswire/ -- Today, HanesBrands announced new advertising and social media campaigns for its revolutionary ComfortFlex Fit bra technology in two of its largest brands – Hanes and Bali – to inspire women to fall back in love with their bra.
An innovation born after years of research, ComfortFlex Fit bras use custom-fit technology that was developed and designed to help reduce the stress women face while shopping and wearing traditional bras – thanks to its breakthrough seamless technology. Now, Hanes and Bali are reminding women that it's possible, and easy, to love your bra.
"It's no secret that many women today are fed up with their bras – from the elusive hunt for the 'perfect' fit to unwanted pokes and prods," says Sidney Falken, chief branding officer, Hanes. "We believe it's time to fall back in love with your bra with the comfort and ease of the Hanes and Bali ComfortFlex Fit bras."
Bra + Romance = Bra-mance
It's time for women to spark a new romance with their bras. Thanks to an innovative sewing and molding technology, ComfortFlex Fit bras make it easier than ever. Featuring a seamless knitting technique offering an unprecedented level of comfort, ComfortFlex Fit bras are designed to naturally shape, and move, to the body of the wearer. While still covering the complete range of traditional cup-and-band sizes, the flexibility of ComfortFlex Fit bras simplifies the shopping experience by having just six sizes (XS – XL).
Bra-mance On the Small Screen(s)
In celebration of this brand new love story, ComfortFlex Fit bras are inspiring women to love their bras on both the small screen and digital screens through new commercials and social campaigns in support of the Hanes and Bali product lines.
The commercials, launched in early August, feature a series of women who "break up" with their old bras and "fall in love" with their new Hanes and Bali ComfortFlex Fit bras. Both commercials can be viewed on each brand's respective site at www.Hanes.com/HanesComfortFlexFit and www.BaliIntimates.com.
Join the bra-loving conversation with recently launched social campaigns from Bali – #LoveYourBra – and Hanes – #BraCrush – in support of ComfortFlex Fit bras and rekindling a long-lost love with your bra.
ComfortFlex Fit with Hanes and Bali
Hanes, America's No. 1 apparel brand and Bali, the leading national intimate apparel brand in department and mid-tier stores, offer a combined eight styles utilizing ComfortFlex Fit technology.
About Hanes
Hanes, America's No. 1 apparel brand ¹, is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers nationwide and online direct to consumers at www.Hanes.com. Hanes is a flagship brand of Hanesbrands Inc. (NYSE: HBI).
¹ The NPD Group / Consumer Tracking Service, R12 Dec. 12, Units
About Bali Intimates
Bali is the number one national intimate apparel brand in department and mid-tier stores. The Bali brand is part of HanesBrands (NYSE: HBI). For additional information about Bali bras, panties and shapewear, visit the Bali website at www.baliintimates.com or "like" us on Facebook at www.facebook.com/bali.intimates.
About HanesBrands
HanesBrands is a socially responsible leading marketer of everyday basic apparel, including bras, panties and shapewear, under some of the world's strongest apparel brands in the Americas, Europe and Asia, including Hanes, Champion, Playtex, DIM, Bali, Maidenform, Flexees, JMS/Just My Size, Wonderbra, Nur Die/Nur Der, Lovable and Gear for Sports. More information about the company and its corporate social responsibility initiative's, including environmental, social compliance and community improvement achievements, may be found on the Hanes corporate website at www.Hanes.com/corporate.
Contacts:
Bernadette Wallace
Hanesbrands Inc.
336-519-6250
Bernadette.Wallace@hanes.com
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SOURCE HanesBrands
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