Guitammer Second Quarter Revenue Increases 25% To $428,183

WESTERVILLE, Ohio, Aug. 14, 2013

2013 Second Quarter Financial Highlights and Recent Developments

• Revenues rose 25% year-over-year to approximately $428,000 and gross profit increased 27% to approximately $184,000, reflecting an 800 basis point gross margin improvement to 42.9%.
• Reflecting previously extinguished debt, interest expense declined 40.5% or approximately $31,500 for the quarter.  Net loss increased $28,679 for the three months ended June 30, 2013 as compared to the three months ended June 30, 2012 due to an increase in non-cash employee stock option plan of approximately $29,000.
• Received a total of $685,625 in equity investments in the second quarter 2013 and an additional $50,000 secured by July 12, 2013.  Year-to-date, Guitammer has raised $985,925 in equity.
• Total current assets were $1,196,365 at June 30, 2013, an increase of $335,328 or 39% compared to current assets of $861,037 as of December 31, 2012.
• Working capital increased $426,623 for the three months ended June 30, 2013 as compared to the three months ended March 31, 2013.
• Secured the ninth and tenth theater installations with Sichuan Lumiere Cinema Co. Ltd. (Lumiere Pavilions) of Beijing, China and increased its ButtKicker® deployment in an existing installation bringing the total number of ButtKicker enabled "4D" seats to almost 1,900 in ten locations throughout China.
• Entered into a Joint Marketing Agreement with Digital Cinema Destinations Corp. to add ButtKicker seats to the majority of their Solon, OH location and test a joint marketing plan. Installation has begun and is expected to be finished by early September.
• Partnered with Warner Brothers for this Summer's Release of "Warner Bros. Pictures and Legendary Pictures Pacific Rim" by Oscar® nominee director Guillermo del Toro.
• Established a worldwide joint marketing relationship with Obutto, a leading manufacturer of gaming cockpits, offering ButtKicker brand products to gamers, simulation racers and flight simulation customers throughout the North America, Europe and mainland China.
• Widened live in-arena game testing of the ButtKicker Live! broadcast technology with a major sports league to include two potential broadcast partners.

Commenting on the second quarter results, Mark Luden, President of Guitammer stated, "We're pleased to see our core ButtKicker brand hardware business regain its growth trajectory while maintaining our gross margins.

Our deployment of "4D" enabled movie theater seats continues to grow. We expect to release our first ever in-theater onscreen commercial in September designed to introduce ButtKicker brand home products to the theater audience.

And we are pleased with the private placement equity we've raised this year in anticipation of the initial deployment of our patented broadcast technology, ButtKicker Live! . We expect to have more information available about this in the coming months."

To learn more about the Company's business including its business model for monetizing ButtKicker Live!, please see our new corporate video at: http://guitammer.com/corporate_presentation.html

About The Guitammer Company
The Guitammer Company, based in Westerville, Ohio, is a leader in low frequency sound products and technology.  Its innovative and award-winning line of patented ButtKicker®-brand low frequency audio transducers let users feel low-frequency sound (bass). ButtKicker® brand products are used around the world by leading entertainment and theater companies such as Alamo Drafthouse, IMAX, Disney and Lumiere Pavilions in movie theaters and attractions; by world-famous musicians; and in home theaters, by consumers for video games, simulators and car audio. ButtKicker® brand products are distributed by Pearl Drums for musicians under the trade name, "Pearl's Throne Thumper by ButtKicker".  ButtKicker® brand products' patented design makes them musically accurate, powerful and virtually indestructible.