Fuse, TRIDENT and Twitter Reinvent TV with "Trending 10," The First Show Sourced From Real-time Twitter Conversation

"Through this partnership with Twitter, Fuse and TRIDENT will enjoy elevated access to Twitter data surrounding the music conversation happening in real time," said Joel Lunenfeld, Vice President of Brand Strategy at Twitter. Music is one of the top topics most-discussed on Twitter, which sees its over-200 million active monthly users produce more than 400 million Tweets per day. 

About TRIDENT Gum

TRIDENT gum, the first national sugar free gum, has long been a pioneer in providing oral health benefits to consumers. Today TRIDENT is available in a wide range of forms & flavors, including TRIDENT Layers, TRIDENT White, and TRIDENT Splash.  TRIDENT is one of Mondelez International's "Billion Dollar" brands, and is loved by a global community of nine million Facebook fans.  Visit www.facebook.com/tridentgum.

Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion.  Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and TRIDENT gum. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational. 

About Fuse

Fuse, the national television network dedicated exclusively to music, brings viewers closer to their favorite artists and bands by featuring original series and specials, exclusive interviews, live concerts and video blocks – all rooted in the music experience.  Celebrating the hit makers of today, familiar favorites and edgy newcomers, Fuse accommodates the wide ranging tastes and attitudes of its 18-34 year-old audience with compelling music programming on-air, on-line, on-demand, in HD and via mobile technologies. Fuse is a part of MSG Media, which includes television networks MSG, MSG Plus, MSG HD and MSG Plus HD, as well as MSG Interactive, which oversees all company digital initiatives.  MSG Media is a division of The Madison Square Garden Company (NASDAQ:MSG), along with MSG Sports and MSG Entertainment. MSG Sports includes the New York Knicks (NBA); the New York Rangers (NHL); the New York Liberty (WNBA); the Connecticut Whale (American Hockey League); and MSG Entertainment includes concerts and events at Radio City Music Hall, Madison Square Garden, the Theater at Madison Square Garden, the Wang Theatre in Boston, the Beacon Theatre, the legendary Chicago Theatre as well as the Forum in Inglewood, California and manages wholly-owned live entertainment properties including the Radio City Christmas Spectacular, starring the Rockettes.  Additional information about Fuse can be found at www.fuse.tv.

About Twitter

Founded in 2006, Twitter is a real-time information service on which people around the world can post ideas, comments and news, plus photos and videos, in 140 characters or less. The service can be accessed through a variety of methods, including Twitter.com, text messaging, and desktop, mobile, and web applications. Twitter is available in more than 33 languages. Visit www.twitter.com or follow @twitter for more information.

SOURCE Mondelez International