Fuse Science, Inc. Announces Launch of Drop Technology; Dick's Sporting Goods to Lead Retail Distribution

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PR Newswire

MIAMI LAKES, Fla., Oct. 26, 2012

MIAMI LAKES, Fla., Oct. 26, 2012 /PRNewswire/ -- Fuse Science, Inc. (OTCQB: DROP), (www.fusescience.com) an innovative company that is developing new, patent-pending technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals, announced today that their new Drop Technology products, PowerFuse™ and ElectroFuse™ will be available online commencing December 1, 2012, at www.poweredbyfuse.com. In addition, Dick's Sporting Goods will lead retail distribution and Fuse Science will begin shipping the products into their distribution system concurrent with online availability. Dick's Sporting Goods is the first of many national and regional retailers being announced as part of its distribution agreement with Mission Athlete Care™. Mission has their products in over 25,000 retail locations, and Fuse anticipates several announcements in the very near future which further expand retail distribution of the PowerFuse™ and ElectroFuse™ brands.

The Evolution of Energy™

Maintaining energy levels when working out is essential to maximizing performance. It can be difficult to get the energy your body needs. PowerFuse™ represents the "Evolution of Energy™" and is focused on energizing an athlete before and during competition. Additionally, it's important to use products like ElectroFuse™ prior to working out or before a game, as electrolytes allow for the body's nerves, cells and organs to function normally and keep your body performing at an optimal level. ElectroFuse™ helps boost your electrolytes before you compete and receive all the electrolytes you require in a single drop™.

Dick's Sporting Goods will showcase both PowerFuse™ and ElectroFuse™ with strong Powered By Fuse™ in-store athlete representation. "We are excited to partner with Dick's Sporting Goods as our lead retailer because they provide us with a national footprint in the sporting goods channel where we have the unique ability to broadly define our Drop Technology and what it means to be Powered By Fuse™," said Adam Adler, Chief Business Development Officer.

Supported by leading athletes, Tiger Woods, Arian Foster, David Ortiz, Jose Bautista, Ronde Barber, Paul Rodriguez, Tyson Chandler, Andre Ward, Michelle Ray, Nolan Carroll, Glover Quin, The Florida Panthers, and more, PowerFuse™ and ElectroFuse™ are set to become the new standards in sporting nutrition – whatever level you're playing! Fuse Science athletes will be presented on packaging and retail point-of-purchase displays.

If you still don't know what it means to be Powered By Fuse™, then its time. Go to www.poweredbyfuse.com to learn more about our products and technology.

About Fuse Science, Inc.

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Fuse Science, Inc. (OTCQB: DROP), is an innovative holding company based in Miami Lakes, Florida. Fuse Science holds the rights to new, patent-pending technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals. The Company possesses the rights to sublingual and transdermal delivery systems for bioactive agents that can now, for the first time, effectively encapsulate and charge many varying molecules in order to produce complete product formulations which can bypass the gastrointestinal tract and enter the blood stream directly either through a topical gel roll-on or alternatively in a concentrated "DROP" form that is simply applied under the tongue. Fuse Science's technology is designed to accelerate conveyance of medicines or nutrients relative to traditional pills and liquids and can enhance how consumers receive these products. Information about Fuse Science is available online at www.fusescience.com and www.poweredbyfuse.com or by calling 305-503-FUSE (3873).

For more information:	To schedule an interview:
Fuse Science, Inc.	Gus DeQuesada
Investor Relations	Michelsen Advertising
Direct: (305) 503-3873, Ext. 2	C-305-733-1410 / 786-488-7138
Email: ir@fusescience.com	prnews@michelsenadvertising.com

Safe Harbor Statement:

Certain statements and information included in this release may constitute "forward-looking statements" as defined in the Federal Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied in such statements. Additional discussion of factors that could cause actual results to differ materially from management's projections, estimates and expectations is contained in the Company's SEC filings. The Company assumes no obligation to update any forward-looking statements as a result of new information, future events or developments, except as required by federal securities laws.

SOURCE Fuse Science, Inc.

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